Amazon's jewelry goes overseas and makes waves again, Wuhan Xingqihang's self-operated stores are closely following the market trend
According to Xingqihang, the global jewelry market on Amazon has exceeded the US$300 billion mark, and jewelry products have become as competitive products as beauty products. Judging from the current market segment, the top sellers of jewelry products are mainly concentrated in North America, China, Japan and South Korea and other countries. Judging from the search results on Google, consumer demand is mainly concentrated in India, the United States, the United Kingdom, Canada and other regions. Among them, the search volume in India has reached 450,000, which also reflects that in addition to the European and American markets, the growth potential of accessories in the South Asian and South American markets should not be underestimated.
After studying the current market situation, Wuhan Xingqihang believes that the jewelry market has strong market prospects. Xingqihang's self-operated Amazon store has begun to sell jewelry-related products. Taking advantage of my country's own resources, it will provide jewelry with Chinese characteristics and fashion characteristics. Export to overseas. Under the circumstance that the self-operated department is relatively successful in making jewelry products, Xingqihang teaches its self-operated experience to its partners, so that partners can also get a share of the blue ocean products.
As a service provider, Wuhan Xingqihang does not only provide teaching services of "on paper" experience, but on the basis of what has been tried in self-operated stores, and innovates and applies it to partners. At present, Xingqihang's services are mainly carried out in the mode of self-operated and incubation. At the same time, Xingqihang has improved its service capabilities by using digital technology. The logistics services provided to partners such as transit warehouses and overseas warehouses will be improved with the support of technology. Logistics speed, speed up delivery.
From the perspective of the global jewelry product market, the current jewelry market has gradually transformed from an exaggerated luxury product to a simple, fashionable and everyday niche market. Now popular accessories are products suitable for most ordinary consumers. Among them, accessories with handmade, natural, fashion and other elements are very popular among young consumers. At the same time, consumers also have a high interest in unknown and novel accessories. Consumers indicated that they would buy accessories with unique features.
In general, the jewelry market is large, the head market demand is stable, and emerging markets have great growth potential. As consumers' demands for fashion brands and consumption diversification become increasingly apparent, for sellers, accessories are still a track worthy of development.