Xingqihang believes that everyone knows that Amazon's five-point description is very important. The five-point description is a special description of the product's size, function, feature, differentiated selling point, and transportation time. It is an important channel for consumers to understand the product. Five-point description The description also has a great effect on the sales conversion of the product. As a seller, the five-point description must be taken seriously.

1. Five points to describe the matters needing attention

1. Capitalize the first letter.

2. Control the number of words and refine the language expression.

3. Describe the product features in detail.

4. Do not include discount information.

5, without logistics and company information.

2. Preparation before writing the five-point description

1. Familiar with product selling points, functions, and applicable groups. No one knows their products better than sellers. Sellers need to dig deep into the functional characteristics of the product and then describe it.

2. Keywords suitable for the product. We can obtain keywords from competing products, and obtain suitable keywords from product categories to subdivisions, as long as we can find products through keywords.

3. Analyze the selling points of similar products

Research and analyze how to write five-point descriptions of similar products, learn the advantages of peers, and be careful not to copy peers when writing to avoid excessive homogeneity.

3. Writing Suggestions

Xingqihang recommends sellers to start from the following aspects when writing.

1. Product selling point. In addition to digging deeply into the functionality of the product, sellers can also feel the buyer's real feedback on the product from the competitive product comment area, and combine their own product selling points to learn from each other and write comprehensively.

2. Product function. We must first understand what buyers want? Put yourself in the buyer's shoes and think about why you need this product and how your life will improve by using this product.

3. Product parameters. For example, for a water cup, in the five-point description, you need to specify the color, capacity, and whether it is suitable for cold water or hot water. Let buyers have a deep understanding of the product and avoid after-sales problems.

When writing Amazon's five-point description, you can refer to the above suggestions to write, which will help your vector conversion a lot!