Wuhan Star Sets Sail: What Traffic Portals Does Amazon Have?

For many novice sellers who have just opened an Amazon store, the purpose of choosing a good product and doing a good job is to gain more traffic, more exposure and ranking, so that the store can operate normally and have a steady stream of orders. . But these are all built on the basis of continuous learning. For the entrance to Amazon's traffic, Xingqihang will share with you today.

1. Search traffic

In fact, we all know that when buyers want to buy a certain product, they will first search for the keywords of the product on the Amazon platform. There are four main factors that affect search traffic, one is product sales; the other is keyword matching; the third is user behavior, that is, praise and clicks; and the fourth is delivery speed.

Among them, keyword matching is particularly important. The Chinese and English brand names in the product titles are keywords by default, and the brand names must be standardized, which is very important for both on-site and off-site searches. If it is not standardized, buyers will not be able to find it when searching. Keyword settings should be updated regularly.

2. Category Search Traffic

The second way a user finds a product is by selecting a category from the home page, and then narrowing the search through constant filtering until the product is finally found.

This way is actually a popular way to find products. The user narrows down the product range with a category selection on the homepage and some additional conditions. For example, choosing phone accessories by category, narrowing down phone cases, then by price range, and finally flipping through the pages to find what they want to buy.

So in this way, we need to pay attention to which category the product is placed in, which segment node, and the exact node determines the user's accuracy rate (accuracy rate determines the conversion rate) and the number of competitors. At the same time, study the conditions of the filter box on the left, and then reflect the corresponding field attributes on the product. Accurately grasp, it will help product exposure and conversion.

3. Rank Traffic

The main factors that affect ranking traffic on Amazon are:

Sales ranking: This ranking is related to sales and praise, not only sales are good, but there are also many praises, so try to let buyers leave praise, which is very helpful to improve the ranking

New product listing: As the name suggests, this listing is for new products, so sellers have new products, and for a long time, try to stagger the uploads so that new product listings have their own products.

Discount Rank: This rank is for discounted products. Sellers can set prices for their products, such as setting a price floor, so that there are discounted products every day.

Price ranking: There are two price rankings, one is from high to low, and the other is from low to high, which can only be mastered by yourself.

Search Relevance Ranking: This requires setting keywords, and the search keywords are set well, this is no pressure.