According to the observation of Taobo Supply Chain, an Amazon warehousing and delivery service provider, Amazon has loyal buyers fans all over the world, which is very suitable for domestic merchants to open stores. In operation, sellers will use various methods to measure payments. Let's go below See how Amazon uses the main image to measure the payment? How to calculate the success of the measurement?

1. Use the main word to search, the number of listings is too many, and the product itself has no advantages, so don't do it directly. When the competition level is acceptable, find the first, second, and third place on the home page, and the last one to predict the sales volume. If you have no confidence, Estimate the sales volume of the second page, so that the monthly sales volume is at the bottom;

2. Combining tools to check price and rank, google trends, etc. to check whether the average is rising or not, and then decide whether to increase the expected monthly sales;

3. It also takes a lot of time and energy to do the link-screening the source of goods, calculating the cost, it is recommended to be below 50 yuan, the profit is 40-60 yuan, and looking at the capital capacity, it can usually be sold for half a month at a time.

In this way, there will be no pressure in the future, and you will be able to add in time without fear of overstocking, so as to avoid explosion and out of stock. In short, new products are much easier than subsequent optimizations.

The early price is slightly lower than that of most similar products, which will improve the competitiveness, and then increase the profit in line with everyone.

All in all, any method that can bring exposure and flow can be tried. A+, advertising test, off-site test, etc.

How to calculate the success of the measurement?

The sign of the success of Amazon's test is that the traffic and click-through rate of the product is higher than that of its peers. To a certain extent, traffic reflects the market demand. If a product does not have many people’s attention after it is put on the shelves, then the product is in low demand. Even if it takes time to make it, there will not be many orders.

If the click-through rate of a product is not as good as that of its peers, it means that the product is not competitive enough to attract buyers. When the traffic and click data are considerable, then congratulations to the seller for finding a product with the potential to explode.

After the above analysis, we can know how Amazon uses the main image to measure the product. If the product's traffic and click rate are higher than those of its peers during the measurement, it means that the measurement is successful!

Taobo Supply Chain focuses on cross-border e-commerce services, providing American FBA dispatch, British FBA dispatch, British FBA dispatch, European FBA dispatch, European FBA dispatch, European FBA Qatar Airways, Japan FBA dispatch, Japan FBA dispatch, Canada FBA air dispatch, Canada FBA Shanghai dispatch and other Amazon first journeys, FBA forwarding, FBA transit, FBA overseas warehouse agency, FBA labeling transport, FBA transit agency and other services, professional operation team, 30-day warehouse rent-free, For more details, please visit the official website of TOBO Supply Chain.