Many sellers are still confused about the taboos of Amazon's product titles. Today, Xingqihang will share with you.

Offensive words are prohibited.

Inclusion of price and /or shipping is prohibited .

Special symbols (eg !, *, ￡, ?, %, quotation marks, ellipsis…etc) are not allowed.

Subjective reviews or information specific to certain sellers, such as words such as "Terrific Item," "Best Seller," "Sale," "Free Delivery," or "Great Gift," are prohibited.

Information such as additional accessories or items that customers can purchase separately is prohibited.

It is forbidden to write information such as "all sizes and colors available" in the title (in this case, you need to create a variant, and you need to write the corresponding color and size information in the sub-item title.)

Inclusion of quantities is prohibited unless the title states that it is a bundle.

How to write an Amazon title :

1. Brand category

General formula: Brand + core keywords + keyword auxiliary words (derivatives)

Choose the brand you registered when the product is released. Generally, when organizing the title, it is recommended that the brand be the first . Now Amazon is paying more and more attention to brands, and a lot of traffic is tilted towards brand sellers.

2. Product category

General formula: core keyword + Brand + keyword auxiliary

Amazon limits product titles to 200 characters. It should be noted that Amazon product titles must be clearly expressed, first of all to avoid strange punctuation and special characters. Amazon requires titles not to contain decorative characters such as: ~ ! * $ ? _ ~ { } # < > | * ; ^ etc.

The second half of the title can basically supplement the material, size or color information related to the product, enrich the product information, and improve the buyer's awareness of the product.

For consumers, they must hope that the products they search for are the products they want to know about. Even if they don't place an order right away, they are willing to keep learning about the specifics of the product. Therefore, sellers must accurately describe the products they sell, including attribute words, when writing titles.

Many title formulas have the brand name written at the beginning, in fact, for many unknown brands, it is unnecessary. In the search mechanism, the higher the position, the greater the weight. If your brand name cannot bring you traffic, then writing it is a waste, but we all know that branding is a big trend. In addition to the title position, our brand can actually deepen the buyer's impression of the brand through the main image, details, product itself, packaging, etc.

There are many keywords in Amazon product titles that cannot be used. At the same time, in order to make the product title more effective, it is necessary to select appropriate keywords, and to reasonably combine and match these keywords.