Whether it is a new seller on Amazon or an experienced seller, it is very necessary to think and formulate staged marketing plans and strategies. There are many marketing methods on Amazon. Sellers can better promote products through these marketing methods, and they also have their own advantages and characteristics .

Sellers must have an overall strategic thinking before operating their own products, so as to find the focus of marketing and do a good job in marketing. Generally speaking, Amazon's marketing can be carried out from the following aspects.

Eye-catching emotional pictures

Humans are visual animals, and a good visual experience at first sight will bring better results. In the e-commerce industry, more product pictures and videos are displayed on the website. Therefore, if sellers want to attract consumers to click on the product links, they must make the product pictures enough to attract attention. Amazon requires that the main image of the product should always be on a white background, as long as the main image is not cluttered and can highlight the key points of the product. The sub-picture can appropriately add some skills to determine the style of the picture through the product type and the main consumer characteristics of the product, which can attract most consumers to consume.

Conduct keyword research on product links

Keyword research in Amazon SEO has similar attributes to traditional SEO, but it has more consumer-focused attributes. As with traditional SEO, sellers need to focus on long-tail keywords that contain three or more words. When people search on Amazon, they use more keywords to find products. Only choosing keywords that are suitable for your target audience will ensure that product links are more easily presented to consumers . Choosing the best keywords for a product is critical to Amazon’s marketing strategy; brand sellers can dig into Amazon’s brand analytics tools to locate potential high-quality keywords through keyword back-checks and ASIN back-checks provided by Amazon .

Research competitors

Most sellers only conduct product research while ignoring competitor research. In fact, competitor research is very important.