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Doing Amazon's marketing strategy is more important than advertising, and doing so can help you simplify your operations
Doing Amazon's marketing strategy is more important than advertising, and doing so can help you simplify your operations
09/23/2022
Amazon UK market adjusts "sea pass", sellers can learn in advance
Amazon UK market adjusts "sea pass", sellers can learn in advance
09/23/2022

Seller please know!Amazon UK makes new adjustments to logistics costs

09/23/2022
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Seller please know!Amazon UK makes new adjustments to logistics costs

In mid-September, Amazon issued an announcement announcing that Multi-Channel Fulfillment ( MCF) fees in the UK would be revised on 12 November 2022. Simply put, from November 12, the multi-channel delivery fee for each size will increase, including fuel and inflation surcharges.

The increase in distribution fees is also understandable, because the global economic situation is like this. Under the influence of the epidemic and the conflict between Russia and Ukraine, inflation in the United States and many European countries continues, resulting in rising fuel costs, transportation costs, labor costs Costs are also increasing. In such a situation, Amazon had to increase the delivery fee.

While Amazon has worked to delay and reduce changes, it has added billions of dollars in costs in the process, according to Amazon. In order to ensure the delivery speed, reliability and service quality of products, Amazon has decided to implement an MCF fee increase in the UK station. The adjusted MCF fee will help offset the higher operating costs Amazon will face in the future. Amazon says these higher MCF fees provide merchants with best-in-class speed and reliability for its shipping service, and it continues to find ways to improve its overall service.

Based on feedback from sellers, Amazon will introduce multi-item discounts, which allow sellers to ship multiple items at a more affordable single-item price. On average, 25.2% of the cost can be saved . For example, the pre-adjustment delivery fee was £3.15, the adjusted fee for 1 item per order was £3.31, and the fee for each order of 2 items was discounted to £2.81 per item, and each order of 3 or more items was eligible for a discount of £2.81 per item A discount of £2.20 per item.

In such a situation, the seller can appropriately increase the price of the product, but the increase should not be too high, so as not to affect the sales volume. At the same time, sellers must do a good job of operation and expand sales through multiple channels.

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