After the outbreak of the epidemic, the popularity of the Amazon platform in China can be described as a household name. Therefore, there are many small partners who want to start a business and want to enter Amazon to open a store and earn some dollars. So what are the Amazon product naming rules? What is the sku code? With these questions, let's take a look at the sharing of Xingqihang!

1. The first letter of each word must be capitalized (except words such as a, an, and, or, for, on, the).

2. No special characters, such as $, *, etc., can not use the Chinese input method to input anything. Otherwise, there will be garbled characters in the title name of the product.

3. The name of the product cannot have a trademark symbol

4. The name of the product cannot contain any other information unrelated to the product itself.

5. If there is a numerical description in the name, use Arabic numerals.

6. The name of the product cannot have its own SKU number or other code.

7. If the product has multiple uses, only one use or compatibility information can be written. For example, one battery is suitable for various models of computers and can be written to up to 2 models.

8. Material information (metal type, material type) should be included in the jewelry product name.

9. After checking their own products, sellers should also learn to search for information about competing products.

In the process of choosing keywords, in addition to keywords of similar product types, there is also a way to extract keywords from competitor product reviews and carefully observe which words are the most concerned by buyers.

amazon sku encoding

SKU is the abbreviation of stock keeping unit, which means stock keeping unit in Chinese. SKU stands for the minimum stock-keeping unit, and one product corresponds to one SKU, so some people are used to expressing it this way: a single product is a SKU.

Amazon sku refers to the unit of measurement of inventory in and out. This unit can be pieces, boxes, trays, etc. In the retail industry, SKU codes and quantities are used to manage commodities.

The SKU code can be composed of numbers or letters, or a mix of the two. Amazon sellers can better manage their inventory or use them in an inventory management system through the use of SKUs, making the inventory more accurate.

Today's sharing of Xingqihang is here. The friends who have read it carefully now know what Amazon's product naming rules are. I hope that sellers and friends will abide by these rules of the platform when naming products to avoid unnecessary losses.