What information do I need to register an Amazon store?
Take the US station as an example, let me introduce to you:
1. A clean network
What is a clean network is a network that has never registered or logged in to an Amazon seller account . In order to avoid the risk of store association in the future, the network here must be clean.
2. A clean computer
Same as above, a computer that has never been registered or logged into an Amazon seller account.
If you want to register multiple stores, be sure to take measures to prevent store associations, you can use a VPS virtual machine, or you can use a separate network cable and computer.
3. Dual Currency Credit Card
That is, a credit card with a VISA or Master logo, which is used to pay for Amazon's various fees. Credit cards with only the UnionPay logo are not allowed.
4. Clean email and phone
The same as above, the email address and phone number that have never been registered or logged in to the Amazon seller account .
One more thing here, if you want to use one set of information to register multiple Amazon sites, other information can be the same, but the email address must not be the same.
5. Business license and legal person ID card (passport)
6. Receiving account
The collection account can use third-party collection methods. There are many collection methods now. Payoneer (P card), PingPong, and Lianlian payment are all good choices.
In addition, Amazon officially launched the Global Collection Service ( ACCS) , which allows sellers to receive global payments in local currency and deposit them directly into the seller's domestic bank account.
Can I do Amazon part-time?
Of course, there is no rule that says you have to be full-time to be an Amazon.
Many people are thinking about changing the working environment while working on a job, or their work is too leisurely, and they want to add an extra income for themselves.
This is actually quite normal. Now the pressure of domestic life is so great , everyone wants to earn more, and is eager to make their living standard a little higher.
However, what I want to say is that it’s okay to work on Amazon part-time, but if you want to make Amazon’s store bigger and stronger, it’s better to do it full-time.
Why? Because I have repeated the statement many times: Amazon has passed the era of picking up money, and Amazon still has certain opportunities to make money.
Now many categories of Amazon, FBA products, carefully operated and built, it has become very difficult to place orders, you can do it casually, you can make a profit?
Of course, what I am talking about here is only the general situation of Amazon. In many categories, there are of course undiscovered blue ocean products.
If a training institution is still describing a grand blueprint to you, such as " you can make thousands of orders even if you are part-timer " , " you can place orders by uploading any product you want " , etc., I can only advise you to leave as soon as possible. training institutions.
Such propaganda is actually no different from illegal pyramid schemes.
Do you have to pay to be an Amazon?
This is not necessary or not necessary to say, any e-commerce, can not do without this topic.
Taobao used to be the same. There are many companies selling orders everywhere, but after the implementation of "Thousands of People, Thousands of Faces" , this trend has slowed down, but there are still a lot of such behaviors.
Sometimes when I want to buy a piece of clothing, I open a certain product on Taobao, and the top product reviews are all handsome and handsome men with pictures .
When I see such a comment area, I will immediately close it and buy it in another store.
Sometimes, if a certain degree of falsehood is reached, it will really become false.
Both Amazon and Taobao are e-commerce platforms, but Amazon's algorithm system is much more comprehensive than Taobao.
Amazon's A9 algorithm can be said to be the search engine second only to Google's algorithm. When you swipe an order, Amazon actually reviews your transaction based on the buyer's situation.
In other words, if the buyer who swiped your order for you regularly conducts such activities, then his probability of shopping and the probability of leaving reviews will definitely far exceed the level of normal buyers.
Such buyers are like a tumor on the platform. Once the tumor is dug out, it will be difficult for all sellers involved to protect themselves.
Therefore, many sellers were surprised to find that their stores were closed, and they only made more than a dozen orders half a year ago .
This is how life is, if you want to wear a crown, you must bear its weight.
The same is true for swiping. If you want to get this benefit, you have to bear the possible results.
This kind of thing can't be said on the table, let's experience it slowly.
What is category review?
Products on Amazon are divided into different categories by product attributes.
Some of these categories are not allowed to be sold by foreign third-party sellers, such as food, tobacco and alcohol .
There are also categories that can be sold by third-party sellers, but they must be reviewed by the platform.
These products that require category review are generally products that pose certain safety hazards to human health and life safety , which is also a way for Amazon to protect consumers.
There are many products that Amazon needs category review, such as auto parts, children's products, beauty salons, lamps and so on.
Some category reviews are pre- approved, that is, you must review the product before uploading the product, and you are allowed to upload the product after the review.
Some categories are reviewed after a period of time, and the review will be triggered after a period of time after the product is launched.
The review process is also very simple, just submit the materials according to Amazon's official email.
Some sellers reported that they have submitted the information many times, but still have not received the news that Amazon has passed the review.
This situation is very common, and Amazon’s efficiency is sometimes so low that sellers don’t have many ways to deal with it other than waiting and repeated submissions.
If there is really no way, then open a few more cases .
So how do sellers know whether a product needs to be reviewed when selecting products? I have also introduced the method in my previous article:
How can Amazon sellers check product review requirements?
What is Amazon's Store Affiliate?
Amazon officially does not allow a person or company to have multiple Amazon accounts, so the same set of information can only be registered for one store (multiple sites can be registered).
But now the risk is so great that no one wants to put capital and inventory in one basket.
Therefore, many people have registered multiple stores to operate. Between these stores, there is a great risk of association .
Amazon monitors store associations through comprehensive information comparison . For example, your two stores use the same network cable or the same computer .
For another example, the company address and legal person of your two stores are exactly the same.
All of these may constitute an element of the store association .
Note, only one element .
Amazon's final association with stores is judged comprehensively through multiple factors .
What are the consequences of association?
It can be divided into many types. If all your stores are only related, but there is no violation , then only one store will be reserved for you, and you will be notified to close other stores.
If one of your affiliated stores is closed due to violations , then your other non-violating stores are not far from being closed.
How can sellers make their store products rank high?
1. Keywords. When consumers want to buy products on AliExpress, the first thing they can see is the match between the new product and the buyer. The more matches, the easier it is to show up in front.
2. Product quality The quality of the product itself mainly includes four elements: the price of the product, the sales status of the product, the picture quality of the product, and the sales conversion rate of the product.
Product image quality. When uploading product pictures, sellers need to ensure that there are 6-8 main and auxiliary pictures uploaded, and the pictures are clear, including the main picture, detail picture, packaging picture, material picture, etc. of the product, which is enough for the buyer to understand the product through the picture. key features, thereby increasing product purchase rates.
Regarding the price of the product, when motivating sellers to upload the product price, it must match the mainstream selling price of this type of product on the platform. The closer it is to the mainstream price on the platform, the higher the score on the price. The sales status of the product is the historical sales data.
Product sales conversion rate: If other conditions are equal, the higher the sales of the product in the near future, the higher the ranking of the product on the page. If there is a period of time when store sales are relatively low, then the value will be lower.
3. The seller's service level is improved. The seller's service level itself is also the main factor affecting the transaction of goods. When sorting products, the system will add bonus points or reduce the right according to the service level and service level score of the seller in previous transactions. Therefore, sellers need to work harder on service scores.
4. Window recommendation is one of the ways to effectively increase product exposure. It is to increase the ranking authority of the seller's product through the recommended position under the product's natural ranking result, thereby improving the product ranking.
Whether it is Amazon, eBay, wish, Lazada, shopee, mercari, AliExpress, Meikeduo, Walmart, Ali International, Newegg, Tik Tok and other platforms to obtain reviews and sales through self-supporting account evaluation, it is the most cost-effective and most effective However, there are certain technical thresholds for the self-supporting number evaluation technology. There are also many resources that need to be prepared, especially for your own store to measure orders, the security of the environment, the account maintenance cycle, the number of orders, how to maintain the account safely, how to control and evaluate the store, how to open advertisements, the whole process and The system must be able to know, not blind test orders .
The above content is the author's personal opinion, and you are welcome to consult and exchange. Editor : JJ2012508