Stars set sail across borders: Amazon will launch new program on European sites to address malicious chargebacks

Amazon has always been "customer-centric" as its service concept, which is why the return and exchange policy formulated by Amazon has always been quite partial to consumers, which also causes platform sellers to pay more attention to their own services and products in the operation process. quality, in order to obtain the praise of consumers.

Many novice sellers will choose to start from the FBM self-delivery model when they first enter the Amazon market, and this model also requires products to be directly mailed from China to overseas consumers. If consumers ask for returns, they must mail the products again. back home. In most cases, sellers in the FBM model will suffer a certain amount of postage loss when processing returns and exchanges, which makes them vulnerable to malicious consumption scams.

After learning about this problem, Amazon officials have tried many times to help protect the interests of sellers through more effective means. On August 30, Amazon officially announced that it will officially launch the "Return Service Provider Program" to European sellers. According to the needs of return management, sellers can reasonably handle returned products through return service providers, and evaluate and price according to the status of the products. Recycling services such as resale, repair and clearance.

This plan will help FBM sellers to effectively avoid malicious returns, reduce the losses caused by returns and exchanges, and help sellers optimize products and upgrade services. If the white prostitutes and malicious return buyers are excluded, the product will also receive rational feedback from more real consumers, providing ideas and directions for the optimization and upgrading of subsequent products. By optimizing and upgrading the product pain points raised by consumers, sellers can also gain more praise and high-viscosity users in the subsequent sales process.