Wuhan Star Sets Sail: How can novice Amazon sellers quickly create explosive models to achieve soaring sales?
In recent years, many sellers have chosen to settle in Amazon to expand their overseas business. For most new sellers who have just begun to enter the cross-border e-commerce market, they have experienced a lot of sales growth by creating a popular product. In fact, as long as the correct operation method is found, it is not difficult to create an explosive model.
In order to develop a popular best-selling product on Amazon, product selection is the key to success. The quality of the product selection will determine the subsequent sales of the product and whether it can be "exploded". Seven points depend on product selection, and three points depend on operation. If you want to do a good job in product selection, you need to focus on the specific data of several products.
1. The market share of the product. Through data research, we can explore the market development prospects and volume of products. It is generally not recommended to choose products with a large market volume, such as clothing, luggage, 3C electronics and other popular categories. Although they have a huge volume and market space, their competitive pressure is also great.
Especially novice sellers, with immature operating technology, it is difficult to seize the market with mature sellers who have already occupied the market. Choosing a product with a medium to low volume does not mean that there is no traffic at all. Amazon is a search-based e-commerce business. As long as consumers have demand, there is no traffic. Sellers also need to have a certain amount of product selection. market recognition.
2. Whether the product is a seasonal hot product. In the market, there are many products with large market volume and good development space, but they are seriously affected by seasonality, such as water sports products in summer and thermal equipment in winter, which can harvest a certain amount of product sales in the peak season, and with After the peak season, the market demand and sales volume will be greatly reduced.
If sellers want to rely on seasonal products to create popular products, they need to do the pre-marketing preparations before the peak season. Don’t be late in the peak season, and miss the best time for popular products to sell well. This is also the main reason why many sellers start preparing for the year-end big promotion early in the morning.