Families, today's category star selection guide is here! If you are in the Amazon Europe station, or want to go to the European station to open up territory, please accept this generous gift of 10+ categories!

Before that, let's review the high traffic and volume of cross-border e-commerce in Europe :

1) The number of online shopping consumers in Europe is expected to reach 569 million by 20251

2) European online shopping revenue is expected to reach 569.2 billion in 2025. Among them, the revenue of fashion category , electronic products and media category exceeds 50% of the total revenue 2

3) The per capita e-commerce consumption in Europe exceeds 900 US dollars, which is equivalent to nearly double the per capita online shopping consumption in China, and continues to rise; the per capita e-commerce consumption in the UK is as high as 1,100 euros3

4) The frequency of online shopping is high. For example, the number of people who shop online 6 times or more within three months in the UK accounts for nearly 50% of the total number of online consumers 4 , and more than 84% of them will prefer Amazon for online shopping; more than half of them in Germany of people shop at least once a month and Amazon is their top choice for online shopping , especially when it comes to consumer electronics, toys and home furnishings5

Taking the UK and Germany stations as examples6 , electronic products , apparel, shoes and boots , toys , video games , personal care, health and beauty are the categories most frequently purchased online by British consumers; apparel, electronic products, digital products, computers and Its equipment, appliances, furniture, home accessories, etc. are popular sub-categories that German consumers love to buy online

The "money" in Europe is good and the "money" is powerful, then in "Good for Me & the Planet" (the awareness of green environmental protection and sustainable development that is good for ourselves and the earth continues to increase) and "Our body is our garden – take care of “it” (the need for further improvement of physical and mental health) is still the mainstream topic in Europe7 , which categories will be the dark horses of Amazon Europe in 2022? Which categories will be on the evergreen list again?

Knock on the blackboard! The following star selection guides for major categories and hot search keywords for Europeans when shopping, please collect them quickly!

10+ category star selection guide, 2022 potential selection should not be missed

This time, we bring a star selection guide for a total of 13 sub-categories under consumer electronics, household products, and consumer goods ! You are welcome to view the full star selection guide. Please click on the picture to view the larger picture, and long press the picture to save the collection!

5 out of 5 stars:

The recommendation index considers multiple parameters, including the site capacity of the category, growth rate, penetration rate of Chinese sellers, penetration rate, etc. The higher the star rating, the more recommended

The competition index takes into account the penetration rate of Chinese sellers. The higher the star rating, the lower the competition, and the more recommended it is to enter.

The heat index takes into account the growth rate of sales in a specific period of time in the past, and the higher the star rating, the faster the growth rate

UK Station – Household Products

Potential selections under 8 sub-categories, covering home, kitchen, garden, toys, furniture, home decoration, sports, auto parts categories!

UK Station – Consumer Electronics

Electronics, personal computers, wireless devices, what are the potential options for the UK station in 2022?

UK Station – Consumer Goods

Which beauty and personal care products will be the potential stocks in the UK in 2022?

Germany Station – Household Products

The 8 major sub-categories of the German station in 2022 – home, kitchen, garden, toys, furniture, home decoration, sports, auto parts potential selection,

Germany Station – Consumer Electronics

Under the categories of electronic products, personal computers, and wireless devices that Germans prefer, which are the potential products in 2022?

Germany Station – Consumer Goods

Potential selections for beauty and personal care in Germany in 2022 .

Master the keywords that consumers often search for, Get the evergreen items that Europeans like

Examples of keywords that British and German consumers love to search are as follows:

Electronic product category

Popular search keywords: battery, bluetooth, wireless

UK: aa batteries, wireless headphones, hdmi cable, wireless earbuds, bluetooth speaker, aaa batteries, charger

Germany: bluetooth kopfhörer, kopfhörer kabellos, hdmi kabel, batterien aa

personal computer category

Popular search keywords: game supporting equipment

UK: gaming, printer, webcam, 4k monitor, tablet, keyboard, wifi booster, pc case, ethernet cable

Germany: gaming pc, webcam, monitor, laptop, drucker, tablet, usb stick, headset

wireless device category

Popular search keywords: equipment accessories

UK: screen protector, power bank, car phone holder, wireless charger, dash cam

Home category

Popular search keywords: LED lights, environmentally friendly products

UK: decorations, led, lights with remote, toilet brush, pillows, gaming chair, shoe rack, candles, weighted blanket

Germany: led strip, sternenhimmel projektor, bettwäsche, duschvorhang, wäschekorb, lichterkette

kitchen category

Popular search keywords: food making

UK: blender, coffee machine, fan, air fryer, food processor rice cooker, waffle maker, milk frother, kettle

Germany: kaffeevollautomat, wasserkocher, staubsauger, waffeleisen, sandwichmaker, toaster, küchenmaschine

Garden category

Popular search keywords: pool /swimming pool, picnic

UK: gazebo, fire pit, grass seed, garden furniture sets, garden storage, hot tub, paddling pool, greenhouse, bird feeder, bbq

Germany: pool, gasgrill, feuerschale, hochbeet, picknickdecke, balkon sichtschutz

Home decoration category

Popular search keywords: DIY, security

UK: shower head, toilet seat, face shield, tool box, command strips, washable, wallpaper, screwdriver set, super glue, drill, door bell, glue gun

Germany: maske ce zertifiziert, werkzeugkoffer, zertifiziert aus deutschland, rauchmelder, steckdosenleiste

furniture category

Popular search keywords: game related products

UK: gaming chair, radiator cover, double mattress, office chair, coffee table, computer desk, sofa bed, wardrobe

Germany: gaming stuhl, kleiderschrank, couchtisch, schreibtisch, diamond painting, adventskalender zum befüllen, schminktisch

Sports category

Popular search keywords: hula hoop, indoor sports

UK: resistance bands, yoga mat, electric scooter, weights, dumbbells, football, golf balls, dumbbells set, exercise bike

Germany: hula hoop reifen erwachsene, hula hoop reifen, fahrradschloss, yogamatte, hanteln, hantelbank

Toy category

Popular search keywords: puzzle

UK: fidget toys, board games, nerf gun, chess set, slime, jigsaw puzzles for adults 1000, dolls, drinking games, hot wheels

Germany: malen nach zahlen erwachsene, exit game puzzle 1000, paw patrol spielzeug

Auto parts category

Popular search keywords: car maintenance, car repair

UK: car accessories, tyre inflator, car battery charger, car air fresheners, car cleaning kit, steering wheel lock, snow foam

Germany: wagenheber, kennzeichenhalter, motorrad helm, scheibenwischer, autozubehör, bremsenreiniger

Beauty category

Popular search keywords: female gifts

UK: magnetic eyelashes, akesuo brushes, blackhead remover, gel nail polishes, bath bombs, acrylic nail kit, polygel nail kit, gifts for women

Germany: adventskalender frauen, polygel set, wimpern, rituals, wimpernserum

personal care category

Popular search keywords: skin care products, sports supplements

UK: pregnancy tests, vitamin d, toilet roll, essential oils, kitchen roll, cbd oil, baby wipes, vape, face masks, teeth whitening kit

Germany: schwangerschaftstest, protein pulver

Data source:

[1][2]Statista

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[5][6]Statista

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