Wuhan Xingqihang was informed that on August 25, 2022, the second season of the innovative series of short videos "Sailor Project" jointly launched by Amazon Advertising and Amazon Global Store will be launched online from August 31 to upgrade the content in an all-round way. And diversified perspectives of going overseas, continue to write the story of Chinese brands riding the wind and waves.

It is understood that the second season of "Sailor Project" covers more diverse brand types and scales, including consumer electronics brand "Anker Innovation", water purifier brand "Ecopu Technology", Internet home brand "Zhiou Technology", lifestyle Trend brand "Saiwei Times", digital art innovation brand "XPPen", large home furnishing brand "Shangbai Global", Internet lighting brand "Karmiqi Lighting" and smart home appliance brand "Pursuit Technology", etc.

At the same time, new units "Sailor Observation Room" and "Sailor Self-study Room" have been added. By bringing together industry leaders, senior seller lecturers, international observers, etc., they can sharply comment on the differentiated strategies of different brands, and share rich overseas actual combat and marketing dry goods. More overseas brands can provide reference.

Strong brand lineup presents diverse overseas stories

Nowadays, the routes and ways of “going overseas” have become more and more different. Cross-border e-commerce has become the first choice for many emerging brands to go overseas, and Amazon is often their first choice for international consumers. The vigorous development of export cross-border e-commerce has created many new opportunities for Chinese brands to go global.

By focusing on real brand experiences and growth stories, "Sailor Project" provides inspiration and reference for overseas brands, and helps more high-quality Chinese brands connect with global consumers and build international brands.

The new content unit deconstructs the actual combat cheats

It is worth mentioning that this season's "Sailor Project" has also launched two new content units, "Sailor Observation Room" and "Sailor Study Room". In addition to showing the exploration and growth of 8 brands in the sea, in-depth analysis of the program highlights and sharing Overseas combat strategy.

In addition, in the second season, the shooting scene will be extended to overseas, to truly record the feedback and evaluation of overseas consumers on Chinese overseas brands, adding vivid reference for the brand to go overseas.

Bringing together global resources to deliver the strong voice of Chinese brands

Amazon Advertising also provides Chinese overseas brands with voice opportunities in diversified overseas markets, helping brands connect with global consumers and enhance brand awareness, including Cannes Lions International Festival of Creativity, Busan International Advertising Festival, Sydney Advertising Week, and Amazon Advertising Global Summit unBoxed.

Data shows that after the first season of "The Sailor Project" was launched last fall, the entire network attracted 1.17 billion attention, and the cumulative video playback volume exceeded 130 million. In the past four years, the number of Chinese sellers who have completed brand registration on Amazon has increased by 40 times, and more and more overseas companies hope to improve their brand building capabilities for long-term future development.