After the outbreak of the epidemic, the global cross-border retail e-commerce giant Amazon is still very well-known in China, and more and more sellers choose to open stores on the Amazon platform. We all know that the Black Friday in the second half of the year is an important node to increase sales , so when did the Black Friday event start to sign up ? Xingqihang cross-border e-commerce chat with you .

October 26th – November 19th is the Black Friday Warm-Up Sale. November 27th is Black Friday and November 30th is Cyber ​​Monday.

As early as a few months before Black Friday, Amazon will start signing up for "Black Friday" product events, so for sellers, if you want to participate in Amazon's Black Friday events, you need to hurry up and sign up. Of course, Amazon will also give requirements for products participating in this event, such as store star rating, sales volume, product delivery, etc. Only when the products meet these conditions, will they have the opportunity to sign up.

However, it should be noted that after the seller registers, it does not mean that the product can be launched in the "Black Friday" event, because Amazon will also screen all registered products. After all, time and place are limited. Therefore, only products that pass the screening will have the opportunity to participate in the Amazon Black Friday promotion.

What to watch out for on Amazon Black Friday:

1. Carefully modify the Listing In the "Black Friday" stage, it is not recommended for sellers to modify the Listing, otherwise it will lead to a drop in the ranking. If Amazon detects an abnormality, the product may be blocked.

2. Lower the price and improve the ranking. In fact, in the first two days of the "Black Friday", the traffic of the seller's store has begun to rise. On the premise of abundant profits, it is beneficial to lower the price appropriately to improve the ranking.

3. FBA shipments should be shipped from overseas warehouses as much as possible, which can not only improve the actual effect, but also improve the listing ranking and avoid negative review disputes caused by logistics problems.

4. The concept of clearing inventory Many sellers have accumulated a lot of inventory in FBA due to unreasonable inventory structure or their own operation problems, so they use this "Black Friday" to clear the inventory and optimize the inventory structure.

After understanding clearly, sellers can make arrangements as soon as possible and strive to make a lot of money in the Black Friday event.