Ecovacs Robot once said that when expanding its global business territory, it took the lead in using Amazon Australia as a strategic site for developing the southern hemisphere! At the same time, many new sellers have also set their sights on this emerging southern hemisphere blue ocean market!

Amazon's global store opening: So, what is the charm of the Australian station, so that Chinese brands with a keen sense of smell have settled in and seized the opportunity?

Advantage 1: Strong consumption power and great potential!

Australia, which is often called Tuao, is vast and sparsely populated. Is cross-border e-commerce really easy to do in Australia ? Of course! Australia Station has a unique geographical location, which can turn the low season into the peak season. At the same time, the mature cross-border e-commerce environment has created the habit of Australian people to love online shopping! To sum up, Amazon Australia is actually a good potential market for gold!

High-income countries with strong spending power

● Australia, the largest economy in the southern hemisphere, has a per capita GDP of US$69,300 in 2020, making it one of the top ten countries with the richest per capita GDP in the world. In 2020, the median personal wealth is the 1st in the world1 .

The growth rate of e-commerce is higher than that of Europe and the United States, and the online shopping population continues to grow

●In 2020, the growth rate of e-commerce volume in Australia is as high as 22.1% , which is higher than the US, Japan and European markets2 !

● Over 61% of Australian consumers say online shopping is their preferred method3 . The number of consumer users in the Australian e-commerce market is expected to reach 20.7 million by 20254 .

Advantage 2: Traffic assured, high exposure!

The traffic of the Australian station is not low, and it has been rising!

Since Amazon entered Australia in 2017, it has rapidly risen to become the second largest e-commerce platform in Australia, and the gap with the first place is constantly narrowing! As of 2021, the overall traffic of the Australian station has nearly doubled , and Australia is expected to continue to maintain strong traffic growth5

Advantage 3:

Blue ocean market, high profits!

▲ Compared with mature sites, young Australian sites have less peer competition, and the blue ocean that is not yet saturated means that it is easier to obtain traffic conversion. However, the growth rate of the Australian station cannot be underestimated, and it doubles every year!

▲ Secondly, due to Australia 's high per capita GDP and strong consumption power, consumers in Australia can clearly feel the ability of consumers to accept high unit price products. Therefore, for sellers, Australia is still a high-profit, low-competition blue ocean site with low customer acquisition costs.

Advantage 4: Intimate service, more support!

Although Amazon Australia has been online for a few years, it has provided sellers with logistics, operation services and other supporting support to help sellers develop the Australian station smoothly!

Operations Support!

Account Manager Guidance

Sellers who sign up and go live from now on will have access to account manager services until the end of 2022 . After completing the registration review, you can go online and sell at any time, and you can place an order early in the morning!

Rising Star Seller Growth Program

● The latest live courses, covering all stages of registration/ordering/peak season

● Peer sharing, sellers exchange operating skills dry goods

● Official managers /class representatives take turns and answer questions every day

● "Star sellers" face to face, systematically analyze the growth experience of Xiaobai to Dasai

● Timely consultation and interpretation to avoid pitfalls

Up to 56 service providers covering Australian business

Provide 360° support covering logistics, advertising optimization, taxation, compliance, third-party collection, training, etc. !

Logistics support!

Fulfillment by Amazon (FBA) support, same-day/next-day delivery in 95% of regions!

Fulfillment by Amazon ( FBA) has opened four warehouses in Sydney, Melbourne, Perth and Brisbane on Amazon Australia Station, covering most high-frequency consumption areas in Australia, and more than 95% of areas can achieve same-day/next-day delivery !

Rijin's dazzling sales performance, all-round support, plus the expansion of the New Zealand attribute that comes with the Australian station, the prospects are bright, and it is a gold nugget that sellers and friends can't miss!

Data Sources:

[1] Global wealth report – Credit Suisse ()

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[5] similar web 2021