August 31, 2022, Hangzhou – The 2022 first "Amazon Brand Overseas Summit Forum" co-hosted by Amazon Global Store and China (Hangzhou) Cross-border E-commerce Comprehensive Pilot Zone Construction Leading Group Office was grandly held. In order to further cultivate Hangzhou cross-border e-commerce brands and help Hangzhou enterprises on the Amazon platform to achieve brand upgrades, Amazon Global Store announced that it will join hands with the Hangzhou Cross-border E-commerce Comprehensive Pilot Zone to launch a joint support plan for brands going overseas, targeting new Hangzhou brands on Amazon. Sellers provide a series of services and favorable policies, jointly invest in brand building, and use innovative tools and services to help sellers go through the full cycle of brand growth and accelerate the branding development of Chinese enterprises going overseas.

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Jin Yanzhen, head of the Chinese seller management team of Amazon Global Store, said: "Since Amazon Global Store has entered China for seven years, we have participated in and witnessed the growth of China's export cross-border e-commerce business with hundreds of thousands of Chinese companies. , and then to the rapid development. We are very pleased to see that the brand awareness of sellers is increasing, and they are going global through Amazon to serve global customers. In the new era of brand overseas, we hope to continue to improve the brand building and protection of overseas enterprises. awareness, and continue to promote the development of cross-border e-commerce branding through a series of innovative tool services and brand seller support programs."

With the rapid development of the export cross-border e-commerce industry, the brand value of enterprises has become more and more prominent. From brand registration, brand growth, brand building to brand protection, Amazon has always been committed to providing sellers with innovative products and services, helping Chinese enterprises to build global brand. The brand overseas support plan launched this time will select 30 enterprises for precise assistance based on the evaluation of enterprise strength and comprehensive potential for Hangzhou brand sellers who are new to Amazon . Sellers who are shortlisted in the support plan can enjoy the training courses for brand sailing abroad funded by the Hangzhou Comprehensive Pilot Office, subsidies for overseas trademark registration and marketing promotion; special discounts for the Transparency transparency plan for brand protection rights ; and new brands provided by Amazon's global store opening First-year support and brand growth support services.

In order to further enhance the brand building awareness of the cross-border e-commerce industry, Amazon Global Store has recently launched a series of exciting activities to applaud the rise of Chinese brands. From the warm launch of the first brand video "Being Light", which describes the journey of Amazon sellers to the sea, to the second season of the innovative series of short videos "The Sailor Project" jointly launched by Amazon Advertising and Amazon Global Store, Amazon has made an all-round and multi-dimensional return. It records the struggle of domestic sellers from "Made in China" to "Global Brand".

The first brand video of Amazon's global store opening : "Becoming a Chinese brand that lights up the world" is online

At the beginning of August, the first brand video "Being Light" was launched on Amazon's global store. By telling the stories and mental journeys of several brand entrepreneurs going overseas, it showed the growth footprints and real voices of Chinese brands going overseas at different stages. From the "Made in China" that stood behind the light in the foundry era , to the "Made in China" that began to follow the light of international brands, and then to the "Chinese brand" that became the light itself, countless Chinese companies are moving forward step by step. bigger world stage. This video not only truly records the stories of those Amazon sellers who are quite sentimental, but also reiterates the original intention and belief of Amazon's global store opening and Chinese sellers to create a new global brand pattern.

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A series of short videos witnessing the real story of Chinese brands going overseas: "The Sailor Project" returns for the second season

The second season of "The Sailor Project", jointly launched by Amazon Advertising and Amazon Global Store , made a heavy comeback on August 31 and was launched online, focusing on "the real story of Chinese brands going out to sea and riding the wind and waves". The new season of "Sailor Project" has a strong brand lineup, covering more categories and scales of Chinese overseas brands, to present a variety of overseas stories, and two content units such as "Sailor Observation Room" and "Sailor Study Room" have been added. Domestic products going overseas provides inspiration from multiple perspectives, sharing operational dry goods, practical guidance, expert comments and high-density knowledge point output, and is committed to helping Chinese companies going overseas to upgrade their brands.

With the continuous improvement of the policy environment for the export trade industry, cross-border e-commerce continues to unleash its potential. According to customs statistics , the scale of China's cross-border e-commerce will reach 1.92 trillion in 2021, and will continue to grow in the first half of this year, becoming the driving force for foreign trade exports. A new engine for growth. In order to help Chinese companies going overseas to expand overseas markets and build global brands, Amazon Global Store released a new brand proposition in early 2022 to "create a new global brand pattern", and continued to increase investment in brand building. New Amazon sellers who complete the Amazon brand registration within 6 months of the product selection can enjoy up to $50,000 in sales rebates, and multi-site operations can get up to $150,000 in rebates. Amazon will continue to upgrade advanced A+ pages and brand story sections in the future. A number of innovative display tools, allowing brands to better explain their value propositions and continue to output brand-related content. At the same time, Amazon's global store opening will continue to strengthen close cooperation with cross-border e-commerce comprehensive pilots in various regions, and launch a brand overseas support plan to help Chinese sellers build global brands.