According to a research report, about 61% of consumers search for products on the Amazon platform. In November and December 2021, U.S. online spending reached a record $188.2 billion, up 32.2% year over year, the report said. It is expected that the cross-border e-commerce industry will reach a new high in the second half of this year, and sellers can prepare in advance to seize the opportunity of sales growth.

Affected by the epidemic, consumers changed their shopping methods, and another batch of offline consumers began to switch to online consumption. Among them, the age level of online shopping has also shifted from young people to middle-aged and young people. With the gradual convenience of shopping patterns and payment, most middle-aged people have gradually learned to use mobile APPs to shop online, and the consumption needs of this group of people cannot be ignored. Sellers should be aware of this change, pay close attention to this change, and adjust their business in time to meet the latest needs of consumers.

November and December are the peak seasons for foreign consumers to order holiday gifts. Based on last year's sales, 45% of consumers ordered holiday gift products on Amazon. 59% of consumers said they plan to order more gifts online this year. With the relatively stable epidemic situation this year, consumers may be able to move across regions during the holiday season, and they may buy more holiday gift products.

Many sellers have benefited from exponential growth in Amazon during the pandemic. But sellers need to remember that Amazon always insists on putting customers first, and sellers need to simplify the transaction process as much as possible and improve the customer experience, so that they can have more loyal customers and bring more orders. It is because of putting customers first that Amazon has become the shopping platform of choice for American online shoppers.