Executive summary:

1. Amazon-branded sellers can handle negative reviews to enhance customer engagement

2. Amazon US test black seller badge to improve product exposure

3. Amazon has shelved expansion of 49 fulfillment facilities in 2022

4. From September 1st, Amazon FBA delivery will be fully updated

5. The goods may be delayed in customs clearance!Shenzhen Port Urgently Issues Typhoon "Saddle" Defense Notice

1

Amazon-branded sellers can handle bad reviews to boost customer engagement

On August 25, Amazon’s US and European stations issued announcements saying that brand sellers can enhance brand loyalty and customer engagement by dealing with Samsung or less than Samsung reviews.

According to reports, branded sellers can contact buyers who have left critical comments on their products through refunds, or use the buyer reviews feature in Seller Center, where sellers can see buyer reviews under the brand option in Seller Center.

Additionally, only the primary account holder has access to buyer reviews. If a secondary account user wants to access buyer reviews, please request open access from the primary account holder via Settings > User Permissions > Admin Permissions > Advertising > Buyer Reviews. Below is a screenshot of the original announcement:

2

Amazon US tests black seller badge to increase product exposure

On August 25, Amazon’s US station announced that it is testing the Black-Owned Business badge to help buyers identify certified black seller products on Amazon, increase the exposure of their products, and help black sellers. business development.

The Black Seller Badge appears when offers for products in search results and product detail pages are from certified Black sellers, according to the company. The black seller badge is helpful for buyers to click into the black store to browse the product, which is beneficial to improve the conversion rate of the product. Below is a screenshot of the original announcement:

3

Amazon has shelved expansion of 49 fulfillment facilities in 2022

On August 25, according to data from logistics services company MWPVL, as the online shopping boom subsided, Amazon has canceled, closed or postponed 49 distribution facilities in the United States in 2022, with a total area of ​​more than 50 million square feet.

Nine of the 49 distribution facilities are located in California, including two in Southern California and five in the San Francisco Bay Area. However, it's worth noting that while the expansion of some distribution facilities has been delayed, the retail giant is still strengthening its logistics network.

Amazon is still expanding its warehouse space in California, where the retail giant is opening a 4.1 million-square-foot warehouse in Southern California that will be its largest in the state.

MWPVL estimates that as of now, Amazon has about 1,200 fulfillment facilities in the U.S. covering a total of 376 million square feet. In the future, the retail giant will add 110 million square feet of warehouse space across the United States.

4

From September 1st, Amazon FBA shipping will be fully updated

Fulfillment by Amazon (FBA) can help sellers reach a large number of premium Prime members around the world, speed up delivery, improve user experience, and increase product exposure and sales.

Fulfillment by Amazon (FBA) goes through the seller-Amazon fulfillment center-buyer shipment process. Before sending inventory to the Amazon fulfillment center, the seller needs to create a shipment in the seller platform, and "Send to Amazon" (Send to Amazon, or STA) is FBA's new operational process for creating shipments.

Currently, Send to Amazon is the default FBA create shipment process, and after September 1, 2022, it will be the only create shipment process. Compared with the current old operation process of creating a shipment, the advantages of Send to Amazon are:

Simple process: The more simplified process steps help sellers save time in creating shipments. Multiple delivery methods can be completed in the same process. Sellers can also upload product information in batches, saving time for manual filling.

Save time: Create reusable templates that eliminate the need to re-enter box content information, box weight and dimensions, and shipment prep and labeling details each time a shipment/replenishment occurs.

Depending on the site you are on and the selections you made when you created your shipment, the steps you see may vary, but the general steps are as follows:

5

Goods may be delayed customs clearance!

Shenzhen Port Urgently Issues Typhoon "Saddle" Defense Notice

Special reminder for Typhoon "Saddle":

According to meteorological research and judgment, the Shenzhen Meteorological Bureau has issued a yellow typhoon warning. According to the emergency plan, after the official release of the yellow warning, Shenzhen's port connection points and comprehensive Taiwan connection points will suspend the operation of non-fresh cross-border trucks, and the port will also persuade other inbound vehicles to return; each port connection point During this period, it will be on duty normally to ensure that the vehicles that have entered the country return to Hong Kong within the customs clearance time.

Special situation of Liantang Port: According to monitoring, the number of vehicles booked to enter Liantang Port on August 24 has increased significantly. If the driver cannot return to Hong Kong before the end of customs clearance on the evening of the 24th, he will be stranded at the connecting point, because the connecting point of Liantang Port will be stranded. It is built at the tuyere position. There have been many geological disasters before, and the safety risk is high.

In fact, since August 23, there has been a serious detention situation at the Liantang Port connection point. Drivers who have not entered the country carefully choose Liantang Port; drivers who have entered the country should also speed up their work to avoid being stranded.

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