1. For the operation of a store, it is not enough to have good products. You can also display the products as perfectly as possible in a suitable way. Shopping by looking at pictures is a typical feature of online sales.

For sellers, after selecting a good product, if you want the product to sell, you must work hard on optimization, whether it is pictures, titles, or keywords, five elements, product descriptions, etc., whether it is content or presentation. In terms of form, they must be presented with great care. Only an excellent Listing details page can attract consumers, which can then be converted into orders and promote the growth of store sales.

2. Do a full analysis of competing products, find out the gaps, make up for the deficiencies, and make yourself better than the competing products

Amazon's operation will never be static, it will always find a balance in a dynamic and surpass it in comparison. Therefore, for sellers, if they want to increase their sales steadily, they must do enough competitive analysis.

Familiarize yourself with your competitors, and know them better than themselves. The competitors' listing details, prices, promotions, advertisements, reviews, etc. are all objects that we need to analyze and learn. Take the best and discard the dross. If you can Do it, you will understand the deep meaning of "competitors are the best teachers".

3. Set Competitive Prices

The current Amazon platform is no longer a reckless era of "many people are stupid with money". There are many sellers and fierce competition. Consumers are increasingly learning to compare prices among many choices. In operation, it is easier to win the competition and gain a larger market share only if the price of our products is competitive.

In order to make the product price competitive, you must be cost-conscious, choose the right source of supply, the right logistics method, and the right cost structure so that you will not be passively beaten everywhere in the competition.

In terms of price settings, sellers must be able to compare horizontally and compare with competitors and have an advantage over their competitors.

I found that there are many people who like to find online video tutorials to learn Amazon operations, but cross-border e-commerce changes very quickly, and many videos are outdated, which is actually useless!

If you want to be an Amazon, you can come to me to discuss the latest skills and communicate with me. If you have any questions, you can ask me. Anyone who wants to learn can come.

4. Place CPC advertisements on the site

The competition is fierce and the traffic is limited. How to get more traffic? In addition to passive and so on, we must be able to take an active way to obtain it. CPC advertising on Amazon is a very useful tool to actively obtain traffic.

When sellers want to drive sales growth of a product or create a hit, on-site advertising is an essential tool. By placing in-site advertisements, listings that were originally ranked at the bottom have the opportunity to be displayed on the top pages, and listings that are already at the top can also get more display slots. These impressions are converted into traffic, which in turn are converted into orders, which can increase sales. would be of great help.

5. Encourage and guide customers to leave reviews

In operation, I believe that every seller recognizes the role of product reviews (Review) in boosting sales. A listing without a review will have a very low conversion rate, and a listing with a poor review star will have equally dismal sales. For sellers, we must find ways to promote the increase of product reviews.

The promotion of reviews here does not refer to brushing reviews. The behavior of reviewing reviews is prohibited by the platform and has been under high pressure. For our general sellers, if we can guide us through after-sales service cards and thank-you letters And encourage customers to leave reviews, the product review rate will also be improved to a certain extent, which will greatly help your own operations and promote sales growth.

6. Introduce off-site traffic

If possible, sellers can further increase sales through off-site traffic. Off-site traffic channels include Facebook, Youtube fan traffic, and traffic from various Deals websites, etc., but it must be emphasized that for a relying on For sellers who sell on the Amazon platform, on-site traffic is always dominant, and off-site traffic is only supplementary. If you put the cart before the horse and blindly pursue off-site traffic, you may get twice the result with half the effort.

Evaluation is one of the preferred expansion channels for operation and promotion, so what advantages can self-supported accounts bring? Why is it so important?

The self-supporting account mentioned here is not first of all machine brushing. It automatically registers for browsing, placing orders, and commenting through scripts. This is easily judged as an operation comment by Amazon's big data detection indiscriminate operation. The self-supporting account mentioned next is to browse and place orders through the camouflage of equipment and the establishment of foreign IP through manual registration and simulated real operations. It is a relatively controllable way of evaluation, which is manifested in several aspects:

One: You can control the time and number of evaluations by yourself, and you can evaluate your listing anytime and anywhere to increase the weight.

2: Saving evaluation costs, low account costs, and first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 10 yuan, which is more than enough to pay high commissions, as well as regular gift cards and Exchange rate difference can be earned.

Three: The quality of the accounts you raise is relatively controllable, the IP you use is also pure IP, and you will not place orders in large quantities, nor will you use duplicate resources. Such as IP, delivery address, etc., I know what I know, and now many big sellers basically have their own evaluation team to cooperate with the operation.

If you want a mobile phone and a computer to maintain foreign buyer accounts in batches, it is not just to solve the IP problem. Because there are many big data risk control points on the platform, we need to solve several specific problems to prevent association.

One: The association of hardware parameters, security code, area code, supervision code imei serial number physical mac address

Two: IP purity (including IP association, DNS will not jump country, WebRTC local LAN will not be exposed in China, or blacklist blacklist IP)

The third is the anti-association of browser cookies

The fourth foreign payment card correlation, card head risk control issues

Fifth, each account has thousands of people, and the weight management and label management skills of account support

These will affect the weight of your store and the safe and stable use of your buyer's account.

Account raising is a technical thing. First of all, you must understand Amazon's risk control mechanism. From the experience of five or six years of evaluation, the key point of evaluation is that you need a pure IP environment and formal and reliable buyer information. , credit card or gift card, and the evaluation method of raising account adjusted with risk control, etc.

Edit: l_e0120