Under the circumstance that the women's wear track is full of tricks and it is not easy to get out of the circle, the new blue ocean of men's wear in the United States is slowly unfolding .

As men are increasingly concerned about their image management, the demand for menswear is also rising . At the same time, compared to other tracks, the return rate of menswear is nearly half lower !

Taking men's shirts as an example, due to the strong overseas demand and the obvious advantages of China's shirt industry, the sales volume of China's export shirts has surged! You heart it? Then quickly get this guide of men's fashion trends and hot-sale categories in the United States , and start the journey of expanding the sea!

In fact, it's not just shirts. In the men's clothing category in the United States, there are many sub-categories that are selling well and have obvious sales growth! Without further ado, here are the top-selling sub-categories for men's tops and bottoms:

Next, the editor will explain the details of each category selection for you, don't miss it!

1. Men's tops

Overseas demand

The overall category is growing well, and overseas purchase demand is strong.

growth

Chinese sellers have increased in terms of quantity and performance, the overall brand concentration is low, and new products continue to grow rapidly. It is still a good time for new sellers and new products to enter the market.

Advantages of Chinese sellers

Chinese sellers are mostly in Casual Wovens (casual shirts), Sweat Shirts (moisture-wicking crew neck shirts/hoodies), Sweaters (wool blend sweaters with pullovers/cardigans), Knit Tops (Henley /Polo T-shirts), etc. The subdivision of the track is making efforts. In contrast, local sellers in the United States are better at all kinds of T-shirts (especially the fashionable round-neck casual T-shirts category), and the dress shirt category.

Return rate

For shirts /T-shirts/sweatshirts, the return rate is around 7%-15%. Most of the returns and bad reviews come from inappropriate size or poor quality. Sellers can reduce the return rate by adjusting to the appropriate size and improving product quality; The return rate of sweaters is about 20%. American consumers care about the quality and style of sweaters. By optimizing the size of American men, optimizing fabrics and developing fashionable styles, the return rate can be reduced.

difficulty

The cold start competition of new selections is gradually fierce. Although it is relatively easier than women's clothing, it is still recommended to study the combination of different advertising types to form suitable advertising styles and increase the advertising budget appropriately.

01 shirt

Casual /Beach Shirts, Suit Shirts

Advantages of Chinese sellers

China's shirt industry has obvious advantages, such as Shanghai, Ningbo and Wenzhou in Jiangsu and Zhejiang, Jinjiang and Shishi in southeastern Fujian.

brand concentration

The sales of men's tops are leading, Chinese sellers are good at it and their performance has grown rapidly, overseas demand has increased year after year, brand concentration is low, and new products have continued to grow at a high rate.

Competitiveness of Chinese sellers

Focus on creating product quality and control details:

Considering the ratio of cotton to polyester from the perspective of customer comfort, it is necessary to achieve a balance between price and quality. At the same time, considering new market demands, such as multi-use anti-shrinkage and anti-wrinkle materials to meet market requirements, beach shirts are mostly made of linen for comfort.

Pay attention to the design details of the neckline and cuffs, and shape your body. Basic colors, solid colors, and dark colors meet the needs of business, and Hawaiian style is suitable for summer travel.

The model in the listing picture shows the right amount of muscle to help increase conversions.

02 T-shirt

Henley T-shirts

This is a collarless top with a row of about two to six buttons on the chest with a half-placket design, making the neckline Y-shaped, looking like a collarless polo shirt. It was originally the uniform of the rowing crew in Henley-on-Thames, England, hence the name.

Advantage

Sales have grown rapidly, leading brands have a certain degree of concentration, the number of new products is relatively stable, and the return rate is low. It is a category with strong and stable growth for local sellers in the United States. The opportunity for Chinese sellers under the advantage of the industrial belt lies in the high-quality and low-price Henley . T-shirts and Polo T-shirts.

03 Sweatshirt

Sweater hoodies, sports crew neck shirts

brand concentration

Chinese sellers are good and have stable growth, the brand concentration is low, and new products continue to grow at a high rate.

material

Moisture-wicking, quick-drying, and ultra-light fabrics are mostly used in materials to meet market requirements.

04 sweater

turtleneck pullover, cardigan

brand concentration

Chinese sellers are good at it and have high performance growth. Head brands have a certain degree of concentration, and new products continue to grow at a high rate.

shortcoming

High return rate, suggestions for improvement: according to customer complaints, adjust the size and rectify, optimize the material proportion of wool, reduce complaints of pilling and lint, and conduct professional testing of wool to ensure that the lint level meets the standard.

material

You can choose wool blends, which have the warmth of wool but are not as expensive as pure wool, and are lighter than sweaters of other materials.

Advantages of Chinese sellers

The design is fashionable, the color matching pays attention to reflect the differentiation, and the new products are launched quickly and in large quantities.

2. Men's Bottoms

Overseas demand

The overall category has a good growth trend, and the overseas purchase demand is strong. The colors are concentrated in khaki, blue, army green, etc., and the basic and functional styles are preferred.

performance growth

The performance of Chinese sellers has grown rapidly, and they are mostly focusing on traditional slacks, overalls, beach pants and other sub-tracks; they will be stronger in shorts products. In contrast, American sellers are better at classifying classic jeans and sports pants.

New product development

The new products of beach pants, jeans and sports pants will continue to grow rapidly in 2021, and sellers will continue to invest in these sub-segments; the number of new products of casual pants and overalls will remain stable, and sellers with supply can continue to pay attention.

Advantages of Chinese sellers

In 2021, the number of men's clothing sellers will continue to increase, and the selection of new products, listing optimization, advertising and promotion will become more and more refined; in 2022, we will focus on building brands.

Men's Pants Industry Cluster

Guangzhou, Dongguan, Quanzhou, etc.

Return rate

The return rate of men's bottoms is around 10%-13%, and adjusting to the right size will reduce the return rate. Recommendations for Return Rates:

Homogenization

Taking overalls as an example, the price of overalls is relatively high, and the profit is more considerable. However, the rigid design of many styles leads to low sales. Sellers can focus on styles and craftsmanship, find factories that can be customized, or factory-type sellers can customize styles by themselves. There are many excellent Chinese sellers of overalls, but they have not yet formed a monopoly, and Chinese sellers continue to have opportunities.

01 casual pants

Common styles

Casual trousers cargo pants.

peak season

the fourth quarter of the year.

brand concentration

There is a certain degree of brand concentration.

shape

Washable and wear-resistant, multi-pocket, trouser fly (zipper /belt), comfortable and stylish.

Advantages of Chinese sellers

This is a traditional strong item category for Chinese sellers. It is recommended to continue to make efforts in craftsmanship and style, and do well.

02 Jeans

shape

Native American consumers prefer classic, ripped, and slim fit.

color

Mainly blue.

Dress appeal

Multifunctional, wear-resistant, wear-resistant, washable, durable and not out of date.

peak season

the fourth quarter of the year.

brand concentration

Head brand concentration is low.

Advantages of Chinese sellers

The jeans products of Chinese sellers have basically been in line with international standards in terms of quality and variety, which has initially reversed the concept that Chinese denim products are "low-end products" in the international market. It is recommended to continue to develop classic models, precipitate brands, and maintain price advantages.

03 beach pants

brand concentration

There is a certain degree of brand concentration.

shape

Lace closure and large floral, striped design.

fabric technology

Ultra-light, quick-drying, sunscreen, breathable, skin-friendly with lining, amphibious.

Key words

swimming/trunk (note not beach shorts).

Advantages of Chinese sellers

There is a cost advantage, but the competition is fierce, especially in low-priced products. Pay attention to avoid product homogeneity, and have opportunities in fabric technology, advertising, page optimization, brand building, etc.

04 sweatpants

brand concentration

Competition is fierce, and local American brands are concentrated.

Advantages of Chinese sellers

Chinese sellers have opportunities in terms of professionalism, differentiation and price.