Recently, Amazon US released an announcement of " Brands: NewPremiumA+contentpromotion", which showed that brand sellers are now eligible to receive Premium A+ (PremiumA+) features for free.

The content of the announcement is as follows:

Sellers registered as brand owners with Amazon Brand Registry are now eligible to receive PremiumA+ content for free during the extended promotional period.

PremiumA+ content offers new and larger module types such as video, image carousel and interactive hotspots in the product description section of the product detail page . Implementing premium A+ content can increase sellers’ sales by 20%.

During the promotion period, sellers can use the A+ Content Manager to publish premium A+ content for all registered ASINs.

Sellers are eligible for premium A+ content if they have published an A+ brand story in the ASIN directory and have had at least 15 A+ content items approved in the past 12 months.

Access to PremiumA+ is granted at the end of each month. If the seller is eligible, the seller will see a banner in the A+ Content Manager for you to access.

Note: Sellers will be notified if Amazon announces a fee for PremiumA+ content.

After reading the announcement of " Brands: NewPremiumA+contentpromotion" , you can get a lot of effective information from it .

First , branded sellers are now eligible for free Premium A+ (PremiumA+) features, which can boost sales by 20% if sellers implement Premium A+ content. The most important thing is that the Advanced A+ (PremiumA+) function is free in the current testing phase , and will be notified separately if it is charged in the future.

At present , although Amazon says that the Premium A+ (PremiumA+) function is open to all sellers, it must meet certain conditions:

l Stores with successful brand registration ;

l All ASINs in the store have applied the brand story module ;

l In the past 12 months, at least 15 A+ content items have been submitted and approved .

There are still many sellers who have not received the reminder and also want to know the difference between the advanced A+ and the regular A+. Below, I will show you the difference between the regular A + page and the advanced A+ page:

As shown in the picture, the plate with Frommanufacture in the picture below is Advanced A+ .

And the regular A+ has the same effect as we've seen before :

Also under the Fromthebrand brand story, the most obvious difference between the regular A+ page and the advanced A+ page is that the image size of the advanced A+ page is larger , and the width of the brand story is the same, and the visual effect is more intuitive.

It is reported that the size of the regular A+ is 970 length * 300 width, while the size of the advanced A+ reaches 1464 length * 600 width, which is twice the width.

In addition, Advanced A+ also allows sellers to add: premium video, picture carousel, advanced picture background, interactive hotspot, advanced Q&A. These features are not only cool , but also take the buyer’s shopping experience to the next level .

In the advanced A+ section , many pictures can be jumped by adding pictures and ASINs (including two display surfaces on the mobile terminal and PC side , the pictures are different), so it should be very easy to create similar products and related products under the hot selling link. powerful.

In general, the A+ diversity in the background is roughly as follows :

lFull – screen video ( Video(full-width))

l Video with text

lCarousel modules

l Images with background text

l Interactive comparison charts

It is foreseeable that after the appearance of the advanced A+ page , the drainage effect of the advanced A+ function is more intuitive and effective than the regular A+ . If the seller has obtained the first batch of test qualifications, you may wish to try the advanced A+ function , and take advantage of the bonus period of the new function to master optimization skills and increase the conversion rate.

In addition , there are many sellers who want to experience the Premium A+ (PremiumA+) function . If you are a brand seller and 15 A+ pages have been approved, you only need to apply the brand story to all ASINs within a month . Next month, Amazon will re-capture store data, review accounts that meet the conditions at the beginning of each month, and experience the Premium A+ function after passing .

Finally , no matter whether you praise or criticize this advanced A+ function, you can see that the Amazon platform is constantly improving and developing, and more and more consideration is given to the difference between sellers and consumers. As a seller, of course, we must continue to improve, so that we can be closer to consumers and better understand the current market environment.

Timely cross-border intelligent customer service can aggregate the entire platform for unified management of emails , automatically translate global multi-languages , and can help sellers to accurately analyze consumers' real email comments , so as to be closer to consumers , help sellers to accurately grasp consumer needs and assist in product selection . ↓