Stars set sail: Amazon sellers show product details through the main image video to achieve sales growth

Since the global outbreak of the epidemic, the consumption habits of people in various countries have changed. Everyone chooses the form of online e-commerce when consuming as much as possible. With the rise of short video platforms, consumers also prefer to use short video when shopping. The video content is used to understand the specific characteristics of the product. On the Amazon platform, sellers can also add the main image video for this shopping habit of consumers when editing product listings .

Amazon's concise five-point description and the introduction of the detail page can give consumers a certain amount of product information, but this is a little pale in front of product pictures and videos. Adding the main picture video can effectively increase consumers' desire to buy. It can also play a role in the conversion of order sales. Sellers should use video as much as possible to better show the efficacy characteristics of products and the competitiveness of products to help stores achieve development.

The video is more vivid and direct than the simple graphic content, and the multi-dimensional display of the characteristics of the product can more attract the attention of consumers and promote the desire to purchase to achieve an order. The video shows the details that are difficult to show with pictures and texts, and conveys more selling point features to consumers.

Recently, we found that the Amazon platform provides traffic support for listings with main image videos , and the platform will give relevant sellers a certain amount of traffic tilt. Links and videos can gain more exposure and weight, and video content capacity can also increase the time consumers stay on product pages, thereby increasing the weight and ranking of products. At the same time, the operation needs to use the information of the main image video to improve the weight content of the listing , and at the same time, it can also improve the consumer's recognition of the brand and the product's own market awareness.