Star set sail: Amazon has a comprehensive layout of the live broadcast industry, and the prospects of e-commerce live broadcast in the European and American markets are unpredictable

In recent years, with the widespread popularity of social media, more consumers are accustomed to learning about the latest trends through major social platforms. This new form of e-commerce is also popular on TIKTOK . Live e-commerce has caused consumers' consumption habits. A big hit.

On TIKTOK , you can directly find Amazon's latest product trends through the entry " #amazonfinds ", and the related videos of this entry have been viewed more than 23 billion times. And this emerging aspect of social communication has also led a large audience to spend on Amazon. At the same time, the Amazon platform is also keen to see such a wide spread, which can quickly achieve the drainage and sales of its own platform products, thereby increasing its own purchase rate.

In the last quarter, Amazon's sales declined due to inflation. In order to further improve the problem of market sales growth, Amazon also urgently needs to provide effective business growth for the platform and sellers through the trend of live e-commerce. Not only that, the success of live-streaming e-commerce can also help Amazon enter new areas that have not been successful in the past .

On the Amazon live broadcast platform, through just a few hours of live broadcast, more than a dozen or even nearly a hundred kinds of products can be recommended, consumers can quickly realize the purchase, the way of shopping is simpler, and the products are also realized through Amazon logistics . must reach".

The biggest difference between the Amazon live broadcast platform and social live broadcast is that the form of live broadcast is more profitable, and there is no relaxed and active atmosphere of social media. The live broadcast on the platform is simply to introduce the features and advantages of the product, while the live broadcast of TIKTOK and other media platforms is more social. Strong, bringing goods is just an additional service.

For different product categories, the platform gives different rates of commissions for the anchors who bring goods. After the Internet celebrities enter Amazon, they will receive corresponding remuneration, and they need to conduct product marketing and promotion on different social channels to achieve sales growth.