On the occasion of Amazon Prime Day, 18 Supply Chain found that the recent cross-border e-commerce platform seems to be a little uneven. What is going on? Let's take a look at the 18th Supply Chain. On the domestic cross-border e-commerce forum, some sellers said that their 16 accounts were all cleared in one night, including the goods on the way of delivery, and the goods already on the shelves. Amazon's response to this was only Notify the seller that the account has been deactivated.

Since the wave of Amazon bans hit last year, a large number of Chinese sellers' accounts have been emptied one after another. Since then, many cross-border e-commerce platforms such as Wish and eBay have also experienced bans on their associated accounts. Of course, in addition to the seller being directly banned, Amazon will also have a warning notice of "account deactivation risk". If you receive this notice, it proves that the seller has violated the rules and needs to be improved in time.

Then what kind of violations will there be that will make sellers accidentally step on the thunder? We have also collected some feedback from sellers, and there are the following points:

1. Product information is missing or invalid. Each platform has a product identifier, such as the European product code EAN or the Japanese product code JAN. According to the market where the seller's goods are sold, there will be different product code requirements. These requirements are for the seller to abide by and cannot use their own Some invalid codes created to replace.

2. The same seller or the same company operates multiple accounts on the platform. Cross-border e-commerce platforms such as Amazon, wish, joom, and ebay do not allow sellers to operate with multiple accounts, because it is prone to platform sales monopoly.

3. Repeated listing or malicious brushing. Because some sellers want to show more of their products, sometimes they will repeat a product on the shelves multiple times, or brush orders to increase the transaction rate and exposure rate of the product, but these behaviors are illegal operations in platform management. , once found, it can easily lead to a ban.

4. The store performance is not up to standard. This includes a lot of content, such as the store's rejection rate, return rate, bad review rate and other indicators are too high, it will attract the attention of the platform, not to expose the traffic to the store is the second, the title is only is the most severe punishment.

5. Involving infringement. It should be noted that not only the seller's products, but also the graphics or logos on the seller's product detail page, will be severely punished by the platform once it involves infringing the intellectual property rights of others.

It is worth noting that accounts that have not been posted or are not very active are easy to attract Amazon's attention and be banned. On this issue, the handling of inactive accounts is conducive to creating a good environment for the platform, but it is too outrageous to say that new stores are "sucked in the gun" for no reason.

In short, 18 Supply Chain still reminds the majority of cross-border e-commerce sellers that the sales model of multiple categories and multiple accounts on one platform is now extremely risky. It is recommended that sellers consider the development of multiple platforms, and not all eggs can be put in one basket. E-commerce platforms have relevant regulations, and sellers must abide by these regulations. Opportunistic things may gain temporary sweetness once, but there will always be somersaults in the long run, so the bottom line cannot be broken, and the rules cannot be reversed.