How to do related traffic? Play asin ads?
First of all, we must be clear about the classification of related product traffic, not just asin advertisements, how to do it? How to think, please see the following decomposition:
–There are four types of associated traffic:
a closed loop
an ad association
a product association
a video association
–Closed-loop association: Form a closed-loop association with your own store's products to ensure that most of the pits in your own details page are occupied by your own store's products to avoid traffic loss. You can form a closed loop from bundled promotions and manual advertisements on your own store's ASIN.
–Ad association: Basically, all types of advertisements can go directly to the advertisement field under the details page. The associated traffic creates complementary related products and substitute similar products that can be used in automatic advertisements, and it is recommended to set up separate advertising campaigns.
, the ASIN (own product or competitor product) advertisement in the manual advertisement and the corresponding product page position of the detail page position is increased (for example, 50%-100%+)
1) Category positioning is also a part of creating accurate associated traffic. By manually opening category positioning, bidding can choose the lower price of the recommended bidding, and can associate products belonging to the same or similar competing products.
2) The effect of closed-loop vertical categories is very useful. Pan-category products are mainly related to similar products and complementary products. This advertisement is lateral to category positioning and ASIN positioning, such as lighting product combination sets: chandeliers, wall lamps, table lamps, For floor lamps, if the product style is the same or similar, you can set up product-related advertisements for these four product links, and you can do bundled sales.
If it is a non-mainstream product, category positioning and ASIN positioning are not suitable. Instead, SD advertising is suitable for targeting people and customers who have browsed products in the past 7-30 days, and make multiple contacts to shorten their consideration cycle. , thereby increasing conversions. At the same time, the consideration period of high customer unit price may take 70-90 days. SD advertisements can be accurately traced back to users who have browsed their own products or complementary products. In the mature stage, if the head has been achieved, continue to maintain and maintain; when the growth stage transitions to the mature stage, it is necessary to promote new and promote transformation.
–Video association, as shown
That is to say, there are multiple sub-sections of the details page that have uploaded each product video, and other similar product videos have also been uploaded, then Amazon will put similar related product videos together, and the location reference is shown in the figure. Of course, this can also make the service However, if you can have a wide variety of products and enough videos, it will appear in the video-related position, forming a closed loop of video traffic.