Recently, many new sellers have reported to the ZAx browser through various platforms, and they want to know about Amazon's activities on the site, so as to increase the exposure of products and stores, and increase the number of orders. It just so happens that in Amazon's on-site promotions, limited-time promotions, also known as spikes, are the sectors with huge exposure and huge orders. Today, the station axe browser organizes all the content related to the seckill for you, including the types of Amazon seckill activities, participation methods and the advantages of seckill, etc. Let's take a look~

1. Types of Amazon Lightning Deals

1. 7-day Deals ( 7-day Deals )

The 7 -day Lightning Deal is a limited-time offer in the Amazon Lightning Deal, and it is also a promotional event exclusively for Amazon’s professional sellers. For this promotion, professional sellers can apply once a month, and the products that have passed the application will be displayed on the Lightning Deals page for 7 days, and the application page will display the upcoming fees for participation.

2. Short-term spike ( Lighting Deal )

The LD short-time seckill is a short-term promotion on Amazon, and it is also the most commonly used seckill by Amazon sellers. The promotion time is usually within 4-12 hours. Sellers can freely choose the promotion time limit, and each different time limit corresponds to a different promotion price.

However, for the LD short-term spike, not all commodity types can participate. According to Amazon's rules, e-cigarettes, alcohol, adult products, medical devices, pharmaceuticals, and infant formula are not eligible for Lightning Deals .

3. DOTD spike ( Deal OF The Day )

DOTD Lightning Deals is the only Amazon limited-time promotion that sellers can participate in for free, and it is also the most difficult Amazon limited-time promotion to apply for. There are only three advertising spaces in DOTD per day. Sellers who want to participate in this activity can only apply and fill in the application through the account manager. After passing the review, the declared product link will appear in the DOTD section, which will appear on the homepage of Amazon’s mobile terminal. Bring huge product exposure.

2. How to participate in the spike activity

1. 7-day Deals ( 7-day Deals )

The 7 -day Lightning Deal is an exclusive promotion for Amazon's professional sellers. Professional sellers who have passed the Amazon platform certification can apply directly in the background. Application path: Amazon back-end seller back-end – advertising – spike – create spike.

2. Short-term spike ( Lighting Deal )

There are two application forms for LD short-term spikes. First of all, for products that have been recommended by LD , you can apply directly in the background. Application path: Amazon back-end seller back-end – advertising – spike – create spike.

For new products that are not recommended by LD , you can apply for participation by contacting the account manager, and fill in the declaration as required according to the account manager's form.

3. DOTD spike ( Deal OF The Day )

DOTD Lightning Deals is not open for sellers to apply. You can only fill in the application through the account manager. After the application is approved, the account manager will notify the participation time by email . If you think this time period is not suitable, you can choose to cancel and apply again .

3. Advantages of seckill activities

1. Clean up slow-moving inventory

Inventory management is a headache for all Amazon sellers. The backlog of inventory brought about by slow-moving commodities not only affects the replenishment of other commodities, but also affects the performance of Amazon FBA inventory management, so as to affect the total inventory in the next quarter.

Lightning strikes are a common way for Amazon merchants to clear their slow-moving inventory. Because even if you can't make a profit because of the low price of the promotion, it's more cost-effective than choosing to discard. However, Amazon also has higher requirements for the products participating in the seckill activities, and rarely declares through the participation of slow-selling products. The seller may need to try more.

2. Increase product exposure

The seckill activity page has huge popularity and exposure. Participating in the seckill activity can not only increase product exposure, increase the number of orders, but also improve the ranking of products through a large number of orders. After the product ranking is improved, the exposure will also increase, which can form a positive cycle of continuous increase in product exposure and ranking.

3. Increase brand awareness

To a certain extent, the product links participating in the seckill activity can attract traffic to the store. Through the strong exposure of the seckill activity page, the clicks of products will be attracted to the store, the exposure of other products in the store will be increased, the brand impression of customers will be deepened, and brand awareness will be enhanced.

Well, the above is the content of the Amazon spike strategy collected by Zhan Axe Browser for everyone. If you feel it is useful to you, you are welcome to give more support. If you feel that there are some imperfections in the content, you are also welcome to leave a message for discussion. ZAx browser will continue to improve in the future. While enriching the inventory capacity and product diversity of its "black technology canteen", it will strive to actively bring more and more useful tips for cross-border e-commerce operations to all sellers and friends . I hope Can be loved by everyone! Thanks for reading today, see you tomorrow!