1. Analysis of each element of Listing

1. Title : Core focus

2. Search Term : For details, see Keyword.ppt

3. Q&A : Questions and answers that customers care about

4. CUSTOMER REVIEW : Product quality , cost performance, value and customer experience are closely related

2. Brand Exemption Process

1. Add new product: Homepage – Inventory – Add New Product

2. Learn more: lower left corner – learn more

3. Apply for exemption from global trade item code: scroll down to find " How to apply for exemption from global trade item code " – click " Apply for exemption from global trade item code "

4. Fill in the category and brand information: select the category to be exempted from " commodity classification " – enter the brand name " brand / publisher "

5. Submit proof

6. Provide proof

Fill in the title – upload the picture ( the picture is the packaging picture of the product, can not have the EAN code, submit three pictures ) – finally click on the submit application – wait for the review, you can put on the shelves without the /UPC code after the review. – If the review fails, please resubmit.

3. Several points for attention in Listing editing

1. Brand name : cannot be changed after writing

2. Seller Sku : cannot be changed after writing

3. Avoid variant abuse: variant abuse is risky, the store may be closed, and the store may not be able to get it back

4. Pay attention to the original price and promotion time period

5. Category selection: When editing listings , you must do a competitive analysis, and make clear which category you want to be on

6. Maximum purchase quantity: This means that the purchase quantity of a single order cannot exceed 10PC

Fourth, the key words in writing

1. Key words: keywords.ppt

2. Brand name

3. Prevent infringement by writing other people's brand names on your own listings

4. Key attributes: material, size

5. Keywords do not need to be stacked

5. Selling points and detailed descriptions allow consumers to see the derived value and services of your products

1. The biggest selling point of the product. Because customers will see the first selling point at first glance. Core: different

2. The product is suitable for the crowd

3. Precautions for product use

4. Describe the function of the product

5. Describe your own after-sales service.If the description is inappropriate, it will be illegal, so it is not recommended

6. Points to note: Key words can be embedded in the five selling points and product details

6. Q&A with good layout quality

1. The issues that buyers care about need to be laid out

2. There are service providers in the market that specialize in Q&A , which is an illegal operation in Amazon's rules, so Zhuge Shiyi does not recommend layout

3. Bring up some after-sales questions so that buyers can see

7. Points to note when listing

1. The title of the product name should be embedded with keywords

2. The brand name cannot be wrong, because it cannot be changed later

3. The manufacturer can fill in the factory name

4. Manufacturer part code : sku

Eight, batch upload form matters needing attention

1. Pay attention to the title and search term to embed key words

2. Select the default option for the color map , do not customize the change

3. Select the default option for size map , do not customize the change

4. The color name can be customized and changed

5. The size name can be customized and changed

6. Be careful not to write infringing brand words in the listing

7. The batch upload form can be pulled down. Do not change the custom options in it, because if the system catches you and fills it in by yourself, it will be judged as " variant abuse " by the system . When a variant is selected, such as when the " color " option is selected, the variant should be named with the color and named with the default color attribute. Don't name it in your own language, because if it is not named according to the system, it is easy to be judged as variant abuse.

8. Your price: It is the price on the selection page. If you want to set a " promotion " , you can set a preferential price. Note : the start date and end date of the preferential price : it is the product inventory quantity ( if you send FBA , you don't need to set this quantity ) ;

9. Different products: The compliance information is supplemented as much as possible. After the complete product is put on the shelves, different audits may be triggered. For example, toys require a CPSA certificate;

10. Points to pay attention to when putting pictures on the shelves. Specific points: ASIN creation according to Amazon rules;

11. Product description: The use details of the product need to be clearly written. Product characteristics : five selling points;

12. Search keywords: key keywords can be filled in;