This is an era of information explosion, people's time is becoming increasingly fragmented, and the short video industry has emerged as the times require. Nowadays, all walks of life are embracing the short video platform, using this new form to carry out marketing methods such as live broadcast and video drainage. Since there are short video platforms such as Tik Tok overseas, of course, the cross-border e-commerce industry can also use this method to increase traffic and sales for stores, so what should Amazon's short video marketing do?

1. Content

The content and expression of short videos should be combined with products and brands as much as possible. It is clear that the purpose of short videos is to promote products and increase brand awareness. You can start by looking for bright spots from various angles such as product characteristics, brand IP, corporate culture, etc. to ensure the greatest publicity effect.

2. Duration

The duration of short videos should not be too long, generally within 60s. Too long videos not only easily reduce consumers' interest and consume consumers' patience, but also may lead to a poor viewing experience and leave a negative impact. Short and concise videos within 60s can attract customers’ interest and at the same time give customers a good viewing experience and improve marketing effects.

3. Continuity

Marketing is a protracted battle, and short videos may not be effective in the initial stage, but after a short video account accumulates a certain number of fans, the help to store sales will change qualitatively. So even if the initial effect is not significant, don't give up easily.

4. Characters

Characters/actors are important factors that affect the quality of short videos. In short videos, the interaction between real people and products, showing operation procedures, testing performance, etc., can enhance the user's sense of substitution and make the video more convincing. In addition, the characters should also try to choose the local people in the target market, which has a better affinity for potential consumers.

5. Comments

Short videos are not finished after being shot and edited, and user feedback after sending is equally important. Actively paying attention to user comments and interacting with users can better increase user stickiness and improve marketing effects. Short video marketing is not a simple matter, but if short video marketing can be done well, then this free and natural advertising will be the best marketing method for stores.Regular data analysis of short videos is also essential. Grasp the peak period, taste, habits, etc. of target users, and continuously optimize the video effect, so as to truly do well and stabilize short video marketing