Amazon US: FBA Small and Light program threshold raised from $8 to $10!
On April 19, AMZ123 learned that Amazon US announced that starting April 28, 2022, the FBA Small and Light Program will raise the price threshold for eligible products from $8 to $10.
This change benefits sellers with more products eligible for the program and lower fulfillment costs. Other program eligibility requirements, such as weight limits and product dimensions, will remain the same.
Amazon will host its first Pet Day sale on May 2
On April 19, AMZ123 learned that to celebrate the arrival of Pet Day in the United States, Amazon announced that it will hold its first pet day promotion on May 2. Great 24-hour deals for all U.S. consumers, covering categories such as home, pets, and electronics.
Prime members who shop on Amazon Pet Day can also enjoy special offers on rentals or purchases of iconic pet movies on Prime Video, and Amazon Prime Rewards Visa cardholders will receive 10% cash back on pet products.
Amazon announces 2022 Q1 beauty and personal care bestseller list TOP25
April 19 news, recently, Amazon announced the first quarter of 2022 beauty and personal care best-selling list TOP25, reflecting the latest trends in the current beauty and personal care market.
In the first quarter, one of the most noticeable changes to Amazon's beauty and personal care TOP25 list was the absence of face masks (No. 1 and No. 8 on the list last quarter), while skincare and cosmetics sales picked up. Skin care products accounted for 44% of the top 25 (28% last quarter), and cosmetics also increased to 28% (24% last quarter).
Looking ahead to the second quarter of 2022, the report predicts that brands will focus on tools such as retargeting campaigns and DSPs. DSPs are the ideal tool to reach beauty consumers as consumers now do more research before buying. The case study found that a brand's new customers increased by 65% year over year through DSP.
Source: E-commerce News
The total number of Amazon Prime members in the United States reaches approximately 166 million
According to the news on April 19, it is reported that most Americans are currently subscribed to the membership services of retailers, such as Amazon Prime, Costco, Sam's Membership (Sam) or Walmart+ and so on. It is understood that the number of Amazon Prime members is the largest. About 166 million people in the U.S. are now Amazon Prime members. Amazon Prime members are purchased differently than other U.S. retailers. 98.4% of Amazon Prime members buy items online, while only 2.9% shop in-store.
Amazon to conduct racial equality audits for hourly workers
On April 19, according to CNBC, Amazon said in a recent securities filing, known as the 2022 annual shareholder meeting notice and proxy statement, that the company is hiring a law firm to review how its company policies affect its hourly workers. racial equality. The audit will be led by former U.S. Attorney General Loretta Lynch and will be made public once the work is complete.
"The audit will focus on evaluating the racial impact of our policies, programs and practices on our nearly 1 million U.S. hourly workers," Amazon said in its statement.
Source: E-commerce News
Instagram rolls out product tagging feature to US users
Instagram announced on April 19 that product tags that were previously only available to creators and brands are now available to all U.S. users with public accounts. Instagram first announced the update in March and said it would be rolling out in the next few months. Instagram also offers a chronological feed option on the mobile app, allowing users to opt out of algorithmically sorted feeds.