To be a small partner of Amazon, in addition to the good operation of products and stores, and the selection of products, you must also know how to avoid the risk of Amazon infringement . Common Amazon infringement mainly refers to the following four aspects:
Copyright: Also known as "copyright". It is the right to protect the intellectual property of the author for a limited time. Copyright is the legal title to the right to reproduce computer programs, literary works, musical compositions, photographs, movies, etc. Copyright is generally considered to belong to the author unless it is assigned to another person. Trademark: Refers to the exclusive and exclusive rights of the trademark owner to its trademark. means the exclusive and exclusive rights of the trademark owner in its trademark. Invention patent (Utility Patent): The exclusive right to a new technology solution for a product, method or its improvement. Design Patent: It is an aesthetic new design made on the shape, pattern or combination of the product, as well as the combination of color, shape and pattern. It should be noted here that if the appearance patent is more than 60% similar, it is regarded as an infringing fake.
If these infringements are accidentally triggered, we can take the following measures and methods to deal with them:
1. When Amazon notifies the seller of infringement, the seller should actively respond.
2. Browse the content guidelines and anti-counterfeiting policies.
3. Identify products or related listings that violate intellectual property laws and Amazon policies.
4. Contact IP owners and talk to them directly, usually they are easier to communicate than lawyers. If you cannot find the intellectual property owner, contact the legal representative that Amazon mentioned in the account suspension notification email.
5. Provide a list of suppliers and their contract terms.
6. Request the intellectual property owner or agent to withdraw the complaint.
7. If the intellectual property owner or its agent does not respond, contact a lawyer for help.
8. If the seller can afford the cost of account suspension, he can wait until the matter is resolved with the property owner before writing a specific improvement plan (POA).
9. Write an action plan, including the title owner's agreement to withdraw the complaint.
10. If the complaint is not withdrawn, submit to Amazon a detailed list of steps that the seller and its own attorneys are taking to avoid future infringement, or justify the unreasonableness of the complaint.
11. Check quality management measures and train employees to identify vulnerable products and listing types.
12. Remove or clean up all inventory products that cause the Amazon account to be suspended and products that are prohibited from being sold on the platform.
In summary, this is the introduction of "8 common ways to avoid infringement by Amazon sellers", I hope it will be helpful to you who see the content.