Christmas is coming, and the search volume for "Christmas" on Google Trends has continued to rise in the past 30 days. The National Retail Federation (NRF) predicts that Christmas consumer spending in 2022 will increase by 4% year-on-year.
Many brand websites have already decorated their store pages as Christmas sale-themed specials, preparing for the upcoming big promotion. At the moment when the traffic bonus disappears,
How to increase the retention rate of new customers?
How to stimulate old customers to enter the store to repurchase?
How to increase the unit price of a single customer?
It has become the key to winning the Christmas season.
To solve these problems, you need to build a well-established membership system . Amazon is a successful example. With its strong membership system, Amazon’s global paying members have exceeded 200 million , and it has successfully sold up to 300 million items on this year’s Prime Member Day.
Through the membership system, you can attract customers to become members to increase the retention rate, promote members to provide more GMV for the store, and encourage old members to bring new ones so that the traffic will automatically fission and maximize brand value.
SHOPLINE membership system
By dividing the membership system at different levels, it helps merchants to distinguish customer types, and then provides special products, services, discounts, etc. for different membership levels. Provide merchants with more marketing functions, retain customers, increase customer repurchase rate, and increase the number of members.
The membership system takes user rights as the core, and is assisted by the level growth system and incentive system to drive user growth and build high loyalty, maximizing user lifetime value (LTV).
Membership level system to improve user retention
According to research conducted by Harvard Business School, for every 5% increase in customer retention rate, the company's profitability can increase by 25%-95%.
Using the SHOPLINE membership system, you can independently configure membership levels and manage members, such as providing benefits, discounts, membership prices, etc. for members of different levels, and creating an attractive membership system to improve customer retention.
When ordinary customers browse the page, specific products will be displayed [Available member price], and a member registration/login pop-up window will automatically pop up next to it. "Extremely attractive member price + convenient registration channel" can easily attract customers to register become member.
After the user registers successfully, the complete membership rights and interests will be displayed to strengthen the awareness of user rights and interests and promote consumption. Customers can view the membership level and level benefit description, points acquisition description and personal growth and promotion line by entering the member's personal file.
Membership level upgrades and point accumulation require customers to pay continuous attention to the brand . For example, different amounts of points can be obtained by logging in, placing orders, and signing in. Sustainability of retention.
A variety of membership marketing methods to stimulate secondary consumption
When customers become your members, how to stimulate them to make secondary consumption?
You can provide different member prices, point redemption, exclusive discounts, free shipping and other benefits for members of different levels, which can be directly queried after member registration and login. A clear distinction between level benefits and discounts is conducive to encouraging members to repurchase and get Higher level benefits.
In addition, customers can freely choose the method of point redemption, including shopping deducting cash, redeeming discount coupons, shipping coupons, cash coupons, and redeeming commodities . The option of point redemption increases the flexibility of customers' shopping, which not only stimulates users to place orders, but also allows sellers to obtain more detailed shopping habits of customers and manage customers in a more refined manner.
How to reach members efficiently and accurately?
The SHOPLINE membership system provides two methods. In the station, when customers visit the website, add purchases, and complete orders, different types of pop-up windows will pop up to guide members to register, redeem points, use rewards, and recommend sharing.
Outside the site, the membership system provides full-node membership email reminders. You can directly apply the exclusive membership template to let the system automatically send new news reminders such as level changes and points increases on the corresponding nodes, attracting customers to return to the website.
Word-of-mouth marketing + rights upgrade, old members bring new ones
Brand endorsement by users is real word-of-mouth marketing. When your old members become the disseminator of your brand to help you recommend new members, it can save you a lot of time and energy, and bring accurate and high-quality traffic.
How to guide members to recommend you to friends spontaneously?
You can give them some rewards, such as bonus points, extra discounts, gift cards or other rewards you can provide to motivate members who share store shopping links on social media or invite friends to shop.
After the invitees have successfully registered as members, they can also obtain additional benefits, discounts and points in the SHOPLINE membership system, allowing them to obtain newcomer benefits while enjoying superimposed discounts or reduced shipping costs, and can also upgrade members faster.
This move can not only promote new customers to place orders, but also accumulate word-of-mouth for the promotion activities , and encourage new customers to continue to invite other friends to register as members.
The final battle of the 2022 year-end shopping season is about to start. How to make good use of affiliate marketing to realize brand value? The SHOPLINE member system gives the answer sheet.
Want to expand your private domain traffic pool? Search SHOPLINE to enter the application market and install the membership system~