For many Amazon sellers, product selection is a very tangled and unavoidable matter. After all, product selection directly determines the operation effect of the store in the later stage. Everyone knows that product selection must not only have a keen market sense, but also pay attention to it. trend. But sometimes after all these are taken into account, it is a tragedy that the selected products are still not easy to sell…. Where is the problem in the selection?
1. Follow the trend or overestimate your vision
Many sellers who are new to the market are at a loss when choosing products. They see what is popular in the market and sell what they want, without judging whether the product has continuous long-term demand. In this way, you may be able to make a wave of quick money, but when the heat is over, you can only face the backlog of capital products and pay a lot of storage fees. Contrary to the situation mentioned above, some sellers, who think they have a unique vision, have discovered great products that others have not found, and they think they are bound to sell well, and they enter the market in a hurry without further screening according to market demand. In fact, many times, the "blue ocean" that they think is not necessarily the rigid demand of the market. When choosing products, sellers must not choose products based on their own preferences, and must do market research in advance. The line chart of the historical sales trend of NewAsin products can help to judge the market demand of the product. Take the following figure as an example, the market demand does not fluctuate much, which proves that the product is not a sudden explosion, but the market has a stable demand for the product.
2. Bewitched by seasonal and festive commodities
When sellers enter the market, they must not be fooled by sales. Be careful not to choose seasonal/festive items, such as swimwear in summer, party supplies for Halloween and Christmas. Although sales are good for a while, the season may be over by the time you see profit and want to enter. To judge a seasonal product, you can check the historical sales trend of the product to judge. If the sales increase at a fixed time every year, it is a seasonal festive product. (For example, for Halloween products, sales will reach a peak around Halloween every year, and then tend to be flat. This is a typical festive product)
3. Focus on the commodity level
When you see a competitor's product, the sales volume is good, and the estimated gross profit of the product is also very good, just "copy and paste" a set, do not do your own thinking, sell the exact same product, create the exact same listing, this kind of selection The means can indeed relieve the urgency of the moment, but if you stop there, it is not conducive to the long-term development of your brand account. You think, the same product, the sales and evaluation of others have been very perfect, what do you use to compete with others? Fight for a low price? The cost advantage of large sellers is definitely higher than that of small and medium sellers. At this time, what small and medium-sized sellers have to do is to create the particularity of their products, improve users' experience of products by solving user pain points, and create advantages that others do not have. From the point of view to the surface, from the product to the brand, to enhance the brand connotation, enhance the consumer stickiness, and finally achieve the overall sustainable development of the store.
To provide you with an idea, on the product analysis page, you can view the ratio of the current product's rating range:
If the market share of products with high scores is relatively large, it means that the products in the current market are highly recognized. If the proportion of products with low scores is relatively large, it means that the current product has a large room for improvement. If product defects can be optimized, it will have more advantages in the market.
Fourth, the product is on the shelf and everything is fine
Selecting a product, doing a good listing, and completing the listing is just the first step in the long march. After the product is on the shelf, the seller must start thinking about what the next product is, and adjust and optimize the product listing according to market trends. Consumer preferences are not static, and sellers must learn to grasp market trends and grasp consumer preferences.
However, the seller has limited energy and can pay attention to each product. At this time, the intelligent monitoring function can be turned on for the product. The intelligent monitoring function can change the ranking and rating of its own products, and can also monitor the keywords, descriptions, Price to help sellers optimize with reference to competing products.