Amazon Europe is one of the hottest platforms on Amazon. If you want to do a good job in Europe, you must accurately grasp the consumer psychology and values ​​of the target country, which is what we often call localization research. Localization research is to deeply understand local culture, consumption habits and consumer psychology. KFC's marketing in offline stores has achieved this. It will launch New Year's packages, children's packages and corresponding cultural products according to Chinese culture. Chinese sellers can learn from the practices of foreign stores in China to create their own products, integrate Chinese culture, and export Chinese products abroad.

European values ​​are strong, and views such as "environmentalism" and "minimal life" are widely recognized by the general public. Sellers should try their best to cater to the public's views when operating products. What is the consumer psychology of European consumers? When European consumers buy products, they actually buy a sense of belonging, which group they belong to. For example, environmentalists will show their status as environmentalists by purchasing products with environmental protection labels or green environmental protection. . Environmental protection is not a small topic in Europe, but a common value. From product packaging to the product itself, do European consumers pursue green environmental protection? Therefore, cross-border sellers in Europe should pay more attention to environmental protection in product operation. Starting from product packaging, you can print the recyclable logo on the carton, and add the words of purchasing products to contribute to environmental protection in the product listing . and other ways to create your own products.

After the epidemic, more European consumers advocated returning to the origin of life, and "minimalist life" has become a hot spot in European home decoration. Whether it's "environmentalism" or "minimalist life", they are all European values. Only when sellers have a deep understanding of them can they build their own products more easily.