Xingtaohui: Amazon is still the mainstream of cross-border e-commerce, deepening the selection of products can achieve results with half the effort

It has been more than two years since the outbreak of the epidemic, and the days when it came by surprise are still vivid in my mind. Now, according to the assessment of the World Health Organization and many authoritative institutions, the impact of the epidemic will not subside in a short period of time, including the Amazon platform. The e-commerce landscape, including those, has also undergone earth-shaking changes in the face of the epidemic, and some of them are still fermenting.

Of course, the Amazon platform is still the most important platform for third-party sellers. As of 2021, the data shows that the global users of the Amazon platform have exceeded 300 million, and the number of prime members has reached 212 million. As a seller, there must be various opportunities. I heard that the following will reveal two of the tips for creating Amazon's explosive models, please sign for it!

First, the product map should be "fine"

Commodity pictures are equivalent to the facade, and what they convey is also a window that stimulates the desires of consumers. Pictures can even affect the conversion rate of products to a great extent. It should be noted that the Amazon platform has fixed requirements for uploading pictures. How to use pictures to present product differentiation under the premise of following the rules of the platform, sellers need to make great efforts to stand out. Of course, the clarity of the picture is the first priority. If you want to go to the next level, you need to combine the actual use of the product, with the use of the product, the use environment and the background and other reference objects "Amway" products. In addition, the main image of the product is required to use a pure white background.

Second, the product introduction needs to be vivid

Browsing the listing on the Amazon platform, you will find that the product introduction is one of the most prone to "collision shirts" and one of the most homogenized water areas. In fact, the purpose of writing product introductions is very clear, that is, to persuade consumers to "enter the pit", and another point is to help consumers collect key information of products for horizontal comparison and screening.

If you want to stand out from the crowd of products, you must abandon some traditional old ideas and open up new ideas and methods. First and foremost, you must give consumers enough convincing selling points to buy the seller's products instead of competing products. . We can start from real life cases to explain how this product will be used to improve life or solve problems. Focus on the vested interests and advantages of purchasing a product, rather than a mechanical listing of product features. Remember, a personalized product introduction can help sellers win the attention of consumers!