Wuhan Star Sets Sail: What are the requirements for Amazon's main and auxiliary pictures ? What are the problems to avoid when designing images ?
Friends who have a certain understanding of the Amazon platform know that Amazon mainly relies on the main picture and the 9 pictures attached to display products to buyers. Unlike domestic e-commerce platforms, there are videos and detail pages. Moreover, different product categories on the Amazon platform have different requirements for pictures. Today, Xingqihang brought an article on how to set up the main and sub-pictures of Amazon.
Amazon products are generally composed of a main image with a white background and 8 attached images, which means that generally a listing can add up to 8 sub-images, but the background of the sub-image has no rigid requirements, and other requirements are consistent with the main image requirements.
The main picture of the Amazon product will be followed by a sub-picture. The sub-picture is a display of different sides of the product or the use of the product. It can also be a supplementary display of the product advantages that are not displayed in the main picture. Generally, a listing can add up to 8 Zhang deputy picture. The sub-picture and the main picture should preferably have a white background, but the background of the sub-picture is not strictly required, and other backgrounds are also acceptable; other requirements are the same as those of the main picture.
Amazon does not have a detailed page introduction, so the multi-function diagrams in the main and auxiliary pictures are generally used in the design of your product with multiple purposes. If your product has multiple purposes, designing a multi-function diagram can help customers better understand your product. Although it is a display of different functions, the style of the uploaded pictures should be consistent, so that the visual effect of the customers will be better.
What are the problems to avoid?
1. Picture production is random and unprofessional
The main and sub-pictures on Amazon must be made very textured, not just take a few pictures with a mobile phone and upload. When looking for an Amazon main and sub-picture design company, be sure to find a company that specializes in Amazon design, so that it is reliable.
2. Not clear
Unclear pictures will affect the impulse of buyers to click, but in fact, many sellers will not find this situation. When we are looking at the main and auxiliary pictures of Amazon, we can compare our pictures with other pictures that you think are better. , pull it out separately for comparison, and zoom all the comparison pictures into small pictures, don’t use your own big picture to compare with the small picture, because only the small picture can find out if your picture is clear enough in the case of display .
3, the picture style is very different
The style of Amazon’s main and secondary images is far from the local aesthetic style. Amazon is an international website. We must follow the local customs and fully conform to the local aesthetics in order to attract more buyers.
The Amazon platform has different requirements for the main image and attached drawings of the product. The seller needs to design the image according to the requirements, and the designed image should be as effective as possible to attract buyers to click on the image.