family! The New Year is approaching, and the Year of the Rabbit in 2023 is coming quietly, a new way to go to sea. Are you ready to set sail and meet the sharpness of "Rabbit" ?

In the past three years, the number of Chinese brand sellers on Amazon has nearly tripled ! In the past year, Chinese sellers have sold billions of items to global consumers through Amazon's 18 major sites , and the sales of Chinese brand sellers have achieved strong double-digit growth year-on-year !

The achievements in the past are dazzling, and the years to come will be even more exciting: At the end of 2022, at the "Working Together to Create Long-term Win -2022 Amazon Global Store Cross-Border Summit", Amazon's global store opening China official announced the 2023 China business four The key points of the big strategy, namely "widening the supply chain solution", "making the whole process solution of deep and new product selection", "making the globalization route of the light brand" and "making the localized service" want to empower all-round Chinese sellers are deeply rooted in the long term.

It’s not enough to just talk without practicing. Today, the editor will send you a new (real) year (practice) big (attack) ceremony (strategy). Both new sellers and old sellers have corresponding New Year gift packages. . Contains 1 starter pack for new sellers and various supports and services based on 4 strategic priorities to solve your worries . Please grasp the global business opportunities and make great achievements on the cross-border road .

Amazon launched a new seller entry spree including a maximum rebate of 150,000 US dollars in sales *, a 200 US dollar Vine discount, a 100 US dollar Transparency transparent plan discount , and many other discounts, providing real money support for all sellers!

Amazon has always provided sellers with comprehensive, reliable and cost-effective supply chain solutions. In 2023, Amazon will also continue to optimize and improve. So what tools and services can sellers use Amazon to empower cross-border e-commerce business?

Amazon offers the FBA new product in-warehousing discount program to help sellers test new products at a lower cost and help you save more costs in the early stages of store opening.

Amazon provides sellers with one-stop warehousing and logistics services, solving cross-border transportation problems in an all-round way from the three links of cross-border logistics, inventory management, and tail-end distribution, and reducing the operational pressure of cross-border logistics for you. Using Amazon Logistics can not only help increase product exposure and sales, but also enjoy next-day /two-day delivery services, improve customer experience, and have professional customer service around the clock to solve after-sales problems for you!

"Amazon's seven points depend on product selection, and three points depend on operations," the experience summed up by many experienced veterans. The quality of product selection directly affects the effect of subsequent operation and promotion. For new sellers, it is indeed difficult to choose a suitable category based on experience and information. High- quality products have always been the key to winning consumers, so choosing the right product is naturally very important. In 2023, Amazon will further optimize the new product selection solution, covering the stages before, during and after the launch, to help sellers improve the success rate of new product selection and the efficiency of the whole process of product selection. Please keep these official product selection tools and hot product guides, all sellers:

Amazon 's two official product selection tools are designed to help new and old sellers accurately grasp overseas consumption trends and tap new high-potential products:

✅Business Opportunity Detector: Provide customized dynamic product selection recommendations for sellers, help sellers understand unmet overseas consumer needs and actual needs, and save time for new product development.

✅Product Selection Compass: Based on industry-leading data analysis and artificial intelligence algorithms, it provides customized solutions for sellers, helps sellers explore and evaluate favorable opportunities, provides product selection forecasts, and judges product demand.

Amazon will update the official hot product guide in a timely manner. You can check our other articles to find a collection of overseas hot selling, high demand, and high potential categories organized by Amazon for sellers.

Help Chinese brands shine globally, help sellers use their brands to connect with global consumers, and find growth from new customer groups and new sites. Amazon provides a series of brand building tools, and can open 14 major sites with a set of materials to save time and effort for sellers to deploy globally:

After opening a store and registering a brand, you can:

✅Brand flagship store : "Follow" function to acquire fans, convey brand value through posts and live broadcasts, release new products and promotions, and increase repurchase opportunities.

✅ Vine review plan : Get more high-quality reviews /reviews, help potential buyers understand the product's function, quality, use experience and other information, and increase the probability of making a purchase decision.

✅Brand advertising: Drain new products, through precise marketing, let your products be seen by more people, and quickly start volume.

✅ Transparency transparency plan : prevent counterfeit products in advance, check the authenticity, and guide buyers back to the store to learn more about product information and protect your sales.

✅ Brand drainage reward plan : reduce the cost of drainage, and advertise on social media and search engines to attract Amazon, and you can get rewards to deduct sales commissions.

Amazon has opened 18 overseas sites for Chinese sellers . For consumers in different regions, you only need a set of registration materials for a monthly rent of 39.99 US dollars to open 14 major sites * at one time, making it faster and less labor-intensive to open a store! And now settled in the four emerging blue ocean sites (Singapore, United Arab Emirates, Saudi Arabia, India), you can enjoy limited-time monthly rent-free activities!

*14 major sites: North America (United States, Canada, Mexico)/Europe (UK, France, Germany, Spain, Italy, Poland, Sweden, Netherlands, Belgium)/Japan/Australia

Not only is there tool support, but the service must also be in place! Amazon’s global store opening has always adhered to its commitment to Chinese sellers. In order to help new sellers start and grow smoothly on Amazon, it provides full-stage and all-round support:

The considerate service that new sellers can feel when they go online:

✅ New Seller Alumni Association: Amazon has established an official seller community to provide sellers with a variety of community activities, detailed official learning materials, interpretation of official information, skills and dry goods sold by peers, and other services to help sellers grow rapidly.

✅Core seller preferred plan: Amazon will provide new sellers with high development potential and high willingness to cooperate with more and more in-depth support, including comprehensive account analysis, account product selection analysis, account page improvement, account advertising optimization, etc.

✅Start -up plan for new sellers (paid): Amazon will provide new sellers with 3 months of one-on-one personalized support from the official exclusive manager, and provide personalized operation guidance for your account.

Amazon provides cross-border e-commerce sellers with service provider information in 6 major service sectors, covering 18 Amazon sites, helping sellers to find highly reliable and professional service providers conveniently and efficiently. There are also third-party service provider applets for your use.

Amazon has formulated code of conduct compliance guidelines for sellers – compliance reference , you can check product compliance requirements in advance during the product selection and stocking stage, and avoid the risk of being removed from the shelf in advance; you can also directly query multiple types of target sites Compliance policies and related requirements. At the same time, Compliance Reference also provides you with professional third-party services, and you can choose the required compliance service provider officially recognized by Amazon according to your certification needs.

Please accept the above benefits, support and services of Amazon in 2023. I hope that you, who are full of vitality and resilience, can go global faster, bring high-quality and innovative Chinese products to the world, achieve long-term development, and successfully stand on the world stage!