Wuhan Xingqihang was informed that according to the website traffic and related data of each platform in July 2022 released by the data analysis platform Similar Wed. Visits to Amazon's Singapore site rose from 5.3 million in June to 6.8 million in July, an increase of 28.3%. Its data rose the most, once surpassing Lazada and ranking second.

Although , Amazon Singapore Station was officially launched in October 2019. However, before officially entering the Singapore market, Amazon's services have been deeply cultivated here for many years.

Since 2017, Amazon Singapore has gained hundreds of thousands of Prime members through services such as Prime Now, Amazon Fresh, and the Singapore Prime program.

In addition, in order to improve the logistics and transportation experience for sellers and consumers, Amazon has established a logistics center in Singapore with a total area of ​​more than 15,000 square meters, with more than 5,000 cubic meters of storage space, and provides Prime members with hundreds of thousands of one-day delivery. product.

Earlier this year, foreign media reported that Amazon plans to pilot the Amazon Easy Ship "convenient delivery" service at the Singapore site, adding more than 250 application tools, aiming to provide point-to-point shipping services for local sellers with legal business addresses in Singapore. To better manage orders from sellers using shipping services other than Amazon.

At present, Singapore has a population of 5.6 million, and its per capita GDP ranks sixth in the world, surpassing Japan and Germany. In 2021, the Internet penetration rate in Singapore will reach 90%, and the e-commerce penetration rate will reach 79.7%, ranking first among new Amazon sites. The per capita e-commerce consumption was US$1,222.4, 126.4% higher than the world average. It is estimated that by 2025, the scale of e-commerce will reach 8 billion US dollars.

Compared with the established sites such as Amazon North America and Europe, the Singapore site is a young site, and there are still many unknown potentials to be released.

Singapore may just be an opening for Amazon to pry open the Southeast Asian market, but with Amazon’s own strength, it has achieved good results when it is launched in Singapore. When shopping online, buyers pay attention to the high quality and low price of products, followed by the delivery time. Amazon It is not surprising that it has captured this demand of customers and provided solutions, so it is not surprising that it has received a good market response in the Singapore market.