These days the overseas stock market is really magnificent! The stock markets of 11 countries in the world melted down, and the European stock market recorded the largest single-day drop in history! Many little partners who are doing cross-border e-commerce are panicked! After all, if European and American people lose a lot of money in the stock market and lose the motivation to buy and buy, what else can cross-border e-commerce businesses do?
However, rather than being influenced by emotions at this moment, it is better to look at entrepreneurs who are constantly looking for opportunities in adversity.
On the day we opened registration in Amazon Netherlands in January, we informed all cross-border e-commerce sellers of the news. Recently, Amazon’s global opening of the store officially promoted the presence of Amazon Netherlands. According to data from Marketplacepulse, in less than two months, the Netherlands has instantly attracted more than 30,000 sellers from the world, including more than 1,000 local retailers !! Everyone sees the opportunity, but not everyone can grasp it!
Amazon announced that it has expanded the Dutch site Amazon.nl to more than 30 categories, providing more than 100 million items to local consumers in the Netherlands. Categories include digital electronics, computers, outdoor sports, tools, toys, kitchenware and home furnishings, beauty care, clothing, footwear, etc.
The Dutch station is Amazon’s 16th global market, and it is also the sixth site opened by Amazon in Europe. Of course, Turkey is also a half European site.
In fact, in 2014, the Amazon Netherlands site amazon.nl was launched, but this site is only for book sales. For Dutch consumers, the Amazon Netherlands site is just a pure online bookstore and kindle service center.
Since 2016, the Dutch version of Amazon Germany has been online. The majority of Dutch local consumers’ shopping on Amazon is done through Amazon Germany. In 2017, Amazon launched the Prime Membership Program to the Netherlands, where Dutch consumers can enjoy Prime membership services just like other European site consumers. In 2018, the Netherlands became a country for Prime Day promotions.
In fact, many sellers in Germany have inadvertently sold products to Dutch consumers since 2016. Based on the inherent advantages of having an existing operating system in the European market, Amazon’s launch of the Dutch station market will definitely be much faster than any other new market in the past.
The number of sellers settled in the Netherlands this time is much larger than in previous new markets. In 2017, the Amazon Australia site launched more than 2,000 sellers. In September 2018, the Turkish site launched more than 1,000 sellers. More than 10,000 sellers were launched on the Arab site in October, and more than 500 sellers were welcomed on the Singapore site in October 2019. In comparison, there are more than 30,000 sellers in the Netherlands as soon as the market opens. Most of them have experience in Amazon Germany. The record is indeed far ahead.
According to Statista, in 2017, the Netherlands spent 1346 Euros per capita online, ranking third in Europe. As of 2018, the number of residents in the Netherlands is 17.26 million, and online sales across the country have reached 23.7 billion euros. Online orders or purchases exceed 200 million. 93% of consumers aged 25-45 are shopping online !!
The products that people in the Netherlands like to buy online include telecommunications, FMCG, home appliances, electronics and fashion products. When it comes to buying clothing or sporting goods, the Netherlands ranks higher than the UK, and food, toys, and beauty products are also fast-growing categories. In addition, the Netherlands is a bicycle kingdom. Nearly 70% of the residents travel by bicycles. Bicycle accessories and related peripheral products should have markets. At the same time, there are many ranches in the Netherlands. These related products have great potential. In addition, because there are many supermarkets in the Netherlands and the distance is relatively short, 64% of residents will buy daily necessities directly from offline.
However, the previous online shopping of the Dutch people was completed on domestic e-commerce platforms. The largest online stores in the Netherlands include domestic companies such as Bol.com and Coolblue. These local e-commerce platforms have a higher unit price and sales volume than Amazon, which is about 60. % Of Dutch consumers claim that they do not make online purchases on e-commerce platforms outside the Netherlands. Compared to other European countries, the proportion of Dutch purchases through cross-border e-commerce is smaller. Amazon Netherlands launches, will become Bol’s biggest rival!
The Netherlands has well-developed sea and air transport facilities, relatively well-developed transportation, and the transportation volume accounts for 30% of the entire EU. A good logistics system has laid a solid foundation for the development of cross-border e-commerce.
On the other hand, everybody who purchases online will give priority to free shipping products. Dutch consumers also like free shipping. At present, most online stores in the Netherlands offer free delivery services.
As long as consumers in the Netherlands make orders on the platform for more than 20 Euros, Amazon will provide free next-day delivery of FBA products, and for Prime members in the Netherlands, they can enjoy the next-day delivery service without any low consumption restrictions.
Sellers who already have a European account do not need to create a separate Dutch account anymore, just select Amazon.nl from the drop-down menu in the background seller account. Registered professional sellers can start selling products at the Dutch station without paying an additional monthly service fee.
Amazon will use the EU’s established operation center network to assist sellers in the Netherlands. Sellers’ inventory in other EU countries and regions can be distributed to orders on the Dutch station through German distribution centers.In addition, Amazon will also provide orders for delivery to the Netherlands Provide Amazon Fulfilment Europe PanService integrated delivery fee discount. The preferential policy will continue until August 31, 2020.
Sellers who have settled in the European station can use the Amazon Seller Platform’s “Build International Product Information (BIL)” tool to list the corresponding options on Amazon.nl, and can synchronize all product information to the Dutch station with one click.
Sellers of the Amazon Netherlands Station can collect sales through a Dutch bank account. At present, there are also cross-border payment agencies that support the Netherlands Station to receive payments. After opening, you can bind the account in the background.
Many sellers care about VAT. As in other EU countries, if the seller stores goods in the Netherlands or the Dutch long-distance sales VAT threshold exceeds 100,000 Euros, it is necessary to register VAT in the Netherlands. However, I have learned with VAT service providers that the current VAT agent registration fee in the Netherlands is still high, which will make some small and medium sellers hesitant.
In any case, the Netherlands has a strong consumer group of e-commerce consumers and a comprehensive logistics system, which is a new opportunity for Amazon sellers. 30,000 sellers have heard the news, and you must not miss the powerful sellers!