Amazon has been established for more than 20 years since its establishment at the end of the last century. Bezos, the father of Amazon, single-handedly pioneered the era of e-commerce and ushered in a new era of online shopping. As a high-traffic platform centered on customer experience, he has its complete system of rules. Over the years, it has occupied a place in the hearts of customers, and customers have a certain degree of satisfaction and trust in the platform.

As a new seller, the most important thing is to seek a stable and safe platform, and this platform also comes with its own popularity and traffic, which is naturally the only choice for sellers. If you want to do a good job in Amazon's operation, you must know the characteristics of Amazon, which is different from many domestic e-commerce platforms.

1. Heavy recommendation, light advertising

Anyone who has had shopping experience on Amazon knows that there are few forms of promotion on the site. Except for the display promotion advertisements and promotional activities on the site, it always puts the customer experience first, and there are almost no various advertisements. That's why we know that too many ads can cause intense discomfort to users. The system will set personalized data and ranking recommendations according to consumers' preferences, which effectively improves the customer's purchase probability.

2. Emphasis on display, less on customer service

The biggest difference from domestic e-commerce platforms is that there is no customer service system. On the one hand, it saves the manpower and time cost of sellers. On the other hand, it also requires sellers to be more detailed in product descriptions in order to encourage consumers to pay, and encourage buyers to shop on their own as much as possible, rather than relying on customer service recommendations.

3. Focus on products and light on stores

Focus more on selecting products and creating high-quality products, rather than relying on stores, and keyword search engines are not associated with stores, allowing sellers to focus on product content to better serve consumers. Do a good job in order to have a good order conversion.

4. Focus on customers and light on sellers

Amazon pays attention to sellers' "product reviews " on the one hand, and "seller feedback" on the other hand, not only for the quality of products provided by sellers , but also for the quality of services provided by sellers. Amazon welcomes and encourages customers to express their true feelings.

Sellers who want to enter Amazon do not understand the platform policy and operate rashly. It is easy for the platform to be dealt with due to inconspicuous small operations, which may seriously affect the operation of the store. At this time, a professional team is needed to help you carry out some systems. Learning and guiding teaching of operational skills.