I saw bloggers sharing their understanding of advertising and digitalization in some forums before, and some senior operators said back: I have so many skills, it is not as good as my continuous and stable evaluation every day. Even talking about advertisements with him, his point of view is that what is the use of advertisements, it is better to evaluate them. What's the use of data-based operation, it is better to evaluate it. But it is indeed true. As far as the current actual situation of cross-border e-commerce is concerned, the evaluation and replenishment is indeed the fastest and most effective way, which is specifically reflected in platforms such as Amazon, AliExpress, shopee, and lazada.
If a team can only operate digitally, what is the difference from salted fish?
What would happen if a data-based operation team also had a safe and reliable evaluation method?
Why is assessment the fastest and most effective way to promote?
Just like Amazon, the platform puts too much weight on search transactions and listing scores, so conventional operating skills can actually be ignored compared with the corresponding evaluation weights.
Why is the assessment so important to influence the weight?
1. Quickly affect the search weight: It can quickly increase the conversion rate of relevant and accurate keywords, making the platform think that your keywords are accurate keywords, and can give you a good ranking.
2. High-quality reviews left behind: Good reviews push the weight of the listing to a high point again, and at the same time, a large number of good reviews will increase the conversion rate, and the superimposed effect.
3. Increase sales weight: Increase the sales ranking weight of products under the category to obtain more additional traffic.
4. Reduce the return rate: Even if the product is not good, but the product under evaluation has not been returned, lowering the return rate can also increase the weight of the product itself
Each of the above 4 points is a core factor that greatly affects the listing ranking. Through a simple evaluation, the cost of activating all these four items inadvertently appears to be high, but compared with a large amount of advertising investment, it is only a drop in the bucket .
Therefore, some people in the industry say that the core competitiveness of a cross-border e-commerce team is actually a safe, reliable, continuous and stable evaluation team behind it. This is the core competitiveness!
It is good to form an evaluation team, but without a stable evaluation plan, everything is nonsense. A mature plan must meet the following conditions:
1. A stable environment system
There are many evaluation systems on the market, but most of them are a software modification tool with IP, or a fingerprint browser. This simple environmental system is also the culprit that leads to the linking of stores. A truly stable system needs to be equipped with the underlying hardware parameter blocking technology. In this way, the platform detects only the external network parameters provided by us, and cannot be associated with the underlying parameters of the device, thereby increasing the probability of being associated with the store and buyer accounts.
2. High purity residential IP
The degree of IP purity directly affects the repetition rate of IP being used at the same time and the number of blacklisted IPs. Then do IP terminal technology shielding to achieve precise positioning.
3. Primary resources
Information required for buyer account registration: email address, mobile phone number, payment card. If the purchase of several hands of resources will lead to a low success rate, then the cost of the production number will be wasted, and the more you produce, the more you will lose. Amazon has a characteristic: the uniqueness of the account number.
4. Ability to solve risk control at any time
Platform risk control is not static and requires the ability to deal with risk control. How to judge whether it has the ability to solve risk control cannot be explained in a few words. The best thing is that free long-term maintenance and updates can be performed on the built system. Free update iterations are equivalent to hiring a long-term technical consultant.
Once you have a stable technical solution, you can formulate a periodic supplementary order plan, without worrying about the weight of the service buyer account, and without worrying about malicious refunds for orders placed by black cards. With a stable system, the buyer's account is managed by himself, and the security of the weight is guaranteed by himself.