Some sellers said that the video of influencers and celebrities is the hidden traffic password of the store.

Why is this?

Influencer accounts have higher weight,

The possibility of being pushed by association is naturally high,

besides,

What are the charms of influencer celebrity videos?

How do Amazon influencers sign up?

The Amazon Influencer Program ( Amazon Influencer Program ) aims to monetize the content of the influencer and bring more off-site traffic to Amazon with the help of the social media influence of the influencer. Celebrities use their Amazon influencer video accounts to upload unboxing videos of buyers showing off , which can increase product weight and increase conversions on the site .

Image source: Amazon screenshot

These celebrities come from 4 social media channels: YouTube, Instagram , Tiktok , Facebook , just choose one of the accounts with the most fans to apply.

After the registration is passed, the influencer account of the influencer will have the "Earns Commissions" logo, which means that the influencer can earn commissions through the purchase of the product link in the influencer's video. An influencer’s live broadcast, photo or video post on other social media channels can bring a link to the influencer’s homepage to guide fans to Amazon to buy products. This is one of the reasons why many sellers choose to make influencer videos.

Image source: Amazon screenshot

Where does influencer video work on Amazon?

Take ski gloves as an example

Image source: Amazon screenshot

The shot video will be uploaded to the video area of ​​the product by the influencer's account, and the video will also be displayed on Amazon's exclusive homepage (amazon storefront) . Generally, only 50 videos will be displayed. Due to the limited number of videos displayed, new videos replace old videos and are updated iteratively, but videos that are not displayed on the homepage will not disappear and their weight will not be reduced.

According to Amazon’s algorithm, the influencer’s video will be pushed with a high probability, and the product link will be associated with the listing of similar products of other sellers. Products can gain exposure on the listing of competing products.

Image source: Amazon screenshot

How do influencer videos differ from regular buyer shows?

1. The upload account is different. The influencer video is uploaded by the influencer account . It can be shot by an amateur model or an Amazon influencer . Ordinary buyer shows are uploaded with Amazon ordinary accounts, and are usually shot by amateur models.

2. The push probability is different. Influencer videos have the " Earns Commissions " logo, and influencers can earn commissions. Amazon's plans generally have policy support. According to Amazon's algorithm, the probability of being pushed to competing related videos is higher than ordinary Buyers show much taller.

3. The weight of videos is different. After the influencer’s video is uploaded, he will occupy the pit in the video area. Not only can he occupy his own territory, but he can also go to the related video under the competitor’s listing for exposure and drainage. In addition, influencer videos can be displayed in the position of the main video, but ordinary buyers cannot.

How many followers does an Amazon influencer have? ?

This is the question a lot of sellers ask before doing an influencer video.

However, Amazon does not specify how many fans an influencer must have to apply for the influencer program.

As the name implies, social media influencers are KOLs who have certain influence on social media channels, and generally register multiple social media. Therefore, sellers’ doubts about influencer fans can be resolved as follows:

1. In the listing video area of ​​competing products, find the video with the " Earns Commissions " logo.

2. Search the name of the influencer on Google Chrome, and you can usually find their corresponding social media.

3. Open the social media homepage of the celebrity, and you can see how many fans there are.

The number of followers of an influencer cannot be viewed on the influencer's homepage, so it is not meaningful to explore the number of followers of an influencer. Whether the influencer’s buyer show video is put on other social media channels by the influencer generally depends on the personal wishes of the influencer. Of course, if the influencer can put the video on other social media channels, it will bring unexpected traffic and traffic to the store. Order.

To sum up, influencer buyer show videos do perform better. Amazon sellers can start with influencer videos when laying out relevant videos! Leveraging the traffic of competitors will become a reality.