Amazon is the largest e-commerce platform in the world, attracting thousands of sellers. The competition can be said to be very fierce. Under such circumstances, if there is any violation, the Amazon account may be blocked . So why is the Amazon account suspended? How to prevent Amazon account from being banned?
Reasons for Amazon Account Deactivation
1. Product infringement
Foreign copyright awareness is very serious, product infringement involves trademark, appearance, patent, keyword infringement, etc. When sellers protect their own products from infringement, they must also ensure that they do not infringe on the intellectual property rights of others. It's easy to be tricked by hijacking.
2. Duplicate product description pages
Sellers can only create one new product description page. This is a common mistake for new Amazon sellers, who often start editing products without first checking, and there's a good chance something goes wrong.
3. Selling fakes
Amazon strictly prohibits the sale of fakes. If it is discovered by the platform, it will be investigated immediately, and after confirmation, the store will be closed directly.
4. Account association
Amazon does not allow the same identity to have multiple accounts on the same site. The same single factor is less likely to cause an association. However, when multiple factors are similar, the possibility of correlation is high, and the risk of closing stores will also increase.
5. Too many bad reviews
Sellers need to satisfy both users and the platform. A large number of negative reviews is one of the fastest ways to be eliminated by Amazon, and it is also the most difficult to adjust, but sometimes the problem is not the quality of the product or the brand policy, it just needs to make some strategic adjustments to bring the rating back to the highest level . _
6. Violating FBA Inventory Regulations
To keep busy fulfillment centers in order, Amazon is trying to standardize product labels and barcodes across all sellers. Failure to meet these criteria not only slows down shipments, but also risks delivering the wrong product, which is often the reason for account suspension.
How to prevent Amazon account from being deactivated ?
1. Follow Amazon Rules
Amazon will not tolerate sellers breaking the rules of the platform . The most basic and most important lesson is to abide by all the product listing rules set by Amazon. At present, the problem of fraud and infringement is strictly investigated.
2. Research and feedback
Always pay attention to Amazon's new regulations and policies, actively check product reviews, track account issues in a timely manner based on feedback, and propose adjustments and corrections.
3. Eliminate fake and shoddy products
To find a reliable supplier, carefully understand the product-related matters before stocking and putting on the shelves, so as to avoid infringement.
Small partners need to operate their accounts carefully, abide by the rules, avoid huge losses caused by account suspension, and must not distract their energy and lead to the hijacking of core business due to small losses.