It has been more than 3 years since Amazon Live was launched in 2019. Some sellers have tried it, and some service providers provide related services, but the initial effect is really unsatisfactory, so the seller feels that they have stepped on the pit, and the service provider has no effect. Can’t continue, but after more than 3 years of development, during Black Friday and Cyber Monday this year, the highest number of real-time viewers in a single Amazon influencer live broadcast reached 15,000 . This is the first time in the history of Amazon’s live broadcast, which also means that Amazon’s live broadcast Although the development is slow, the effect is gradually showing, and more and more brands and influencers are beginning to participate and reap the benefits. (Image source: amazon live)
Based on the fact that many sellers don’t know about amazon live , today I will give you a brief introduction. Who can do Amazon live broadcast through amazon live ?
According to the official information of Amazon amazon live , the groups who can do Amazon live broadcast through amazon live are divided into 3 categories:
1. Amazon SC brand owners (Amazon Seller brand owners) , if you are an Amazon SC seller and have registered your own brand and opened a brand flagship store, then you can use your Apple mobile phone to conduct Amazon live broadcast through amazon live creator . You can use amazon live Live broadcast the products of your brand flagship store. The live broadcast has the opportunity to appear on the homepage of the brand flagship store and the brand product details page . Amazon live live broadcasts the homepage , which can help improve the conversion rate of product traffic, and at the same time prevent competitors from robbing traffic, and even reduce competitors’ attention to you . The impact of SB, DSP and other advertisements placed on the product details page .
2. Amazon VC sellers (Amazon Vendors) , if you are a VC seller and have opened a store, then you can also use your Apple mobile phone to conduct Amazon live broadcast through amazon live creator , and you can live broadcast the products in your store through amazon live . Live broadcast has the opportunity Appearing on the store homepage and product details page , and the amazon live live broadcast homepage can help increase the conversion rate of product traffic, and at the same time prevent competitors from robbing traffic, and even reduce the impact of competitors' SB, DSP and other advertisements on your product details page .
3. Amazon Influencer Program (Amazon Influencer Program) , if you are an influencer of the Amazon Influencer Program, then you can also use an Apple mobile phone to conduct Amazon live broadcast through amazon live creator , and you can use amazon live live broadcast to appear on Amazon For any product that Amazon allows live broadcast, once the order that is sold through live broadcast meets Amazon’s attribution conditions, you as an influencer will get a commission from Amazon. Your live broadcast will have the opportunity to appear on the homepage of amazon live , the product details page of the live broadcast, the product details page of the live product competing product , the homepage of your influencer account , and if you do a special live broadcast for a deal, it may also appear on the homepage of the deal. Different live broadcast locations reflect Generally speaking, it can help improve the conversion rate of product traffic, reduce the impact of competing product advertisements to grab traffic, and have more opportunities to grab competing product traffic and gain more product exposure opportunities. For sellers doing activities such as Deal, etc. have magnification effects .
The above is the sharing of who can do Amazon Live on Amazon Live . I hope it will be helpful for you to understand Amazon Live . You are also welcome to leave your questions and welcome more exchanges.