After the new product is launched, it is used outside the station, first of all, to attract traffic, because even with the support of Amazon's new product, it is difficult for the product that has just been launched to stand out among many similar products. The second is to promote conversion. For Amazon, products that can bring long-term benefits to the platform are considered good products. Being accepted by users is the key to bringing benefits to the platform, which is why the big sellers started to build social media platforms in the new product period.

For example, using deep discounts on Facebook to attract users and prompt orders to increase conversions.

In the next step, when the product orders are stable, use some marketing methods to ask users for praise and increase reviews.

It is more critical to increase the number of reviews, otherwise, the conversion rate is too abnormal and will be targeted by Amazon! Of course, while attracting traffic off the site, it can balance growth and avoid censorship. It is an excellent package combination! Let's come Learn about the four situations in which traffic is drained off Amazon.

Mature period can not break through the bottleneck

Almost every seller will encounter this situation: after the product has been promoted to a certain extent, the order volume tends to be stable and no longer has a significant increase.

If it is stable at a few dozen orders, it is fine. If there are only a few orders, the conversion rate is still very stable, and the ranking is not advancing or retreating, it proves that you are currently in a pit with only so much traffic.

If you want to increase the number of orders, you must fundamentally increase the traffic and seek more exposure.

There are many ways to expand traffic injection, such as on-site advertising, associated traffic, flash sales, and off-site channels.

Expansion of traffic also depends on the cost-effectiveness. For Red Sea products, the cost-effectiveness of off-site drainage is higher.

Of course, sellers should also continue to pay attention to the changes before and after product drainage. If the effect is not satisfactory, it is best to replace them in time and find a suitable product for the current product.

Restocking after out of stock

This is a problem that many popular products often encounter. The product suddenly becomes a popular item, and it sells so well that it is out of stock. Even if the seller replenishes the inventory, there will inevitably be a drop in sales and a drop in ranking.

And the decline is usually long-term, although sellers struggle to get back to pre-stock levels.

This situation is mainly caused by two reasons, one, your competitors overtake you and seize your pit position.

Second, after the stock is out of stock, the listing weight drops significantly, and the original weight is destroyed.

The weight drops, and Amazon gives you less traffic. Suppose originally 100 people saw your product and the conversion rate was 20%, which is 20 orders. Now only 20 people see you, and you can only get 4 orders for the same conversion rate. .

On the one hand, it is overtaken by its opponents, and on the other hand, it is intercepted by Amazon. Under the attack of both sides, the order volume is naturally lower than before. To break this deadlock, the off-site channels must be moved.

product in decline

Most products have a life cycle, and sellers can't stop it, but they can make it go slower.

Products that become popular by rubbing the heat generally have copyright issues, and the sellers who manage this kind of products are well aware of it, and most of them take the risk with a mentality of catching it and leaving.

For popular products, time is life. In a short period of time, sellers need to attract a lot of traffic from outside the site to drive sales.

There are also seasonal products. The life cycle of such products is relatively fixed. If you do not grasp it well, you can only wait until next year.

However, it is difficult for the funds of small and medium-sized sellers to overcome such a long period of stagnation. Therefore, when making such products, we must grasp the stock quantity, and we need to clear the warehouse through off-site traffic when the season is approaching.

In addition to the above two situations, in fact, the most common thing that happens around us is because of product upgrades and changes in consumption trends. It is difficult for sellers to predict when the crisis will appear. It is too late when a foregone conclusion is formed. To avoid such situations, we must Do it: gain insight into the market, analyze competing products, and control products.

Off-site channel sharing on Amazon

First of all, you must have a clear positioning for your product, summarize the characteristics and selling points of the product, and then choose the most suitable channel to do it based on the product positioning.

Off-site promotional sites (slickdeals, reddit, kinja, etc.)

SNS social traffic (youtube, facebook, ins, pinterest, twitter)

Affiliate Traffic (Amazon Affiliate)

Independent station drainage (payment port, discount code)

Blogs, Forums

EDM (Email Marketing)

SEM and more!!!

Steps to Drain Traffic Off Amazon

First of all, I will tell you a basic idea. According to this idea, we will purposely develop off-site promotion resources and defeat them.

The idea of ​​off-site drainage can be roughly divided into the following four steps:

1. Determine the channel for attracting traffic (that is, where to attract traffic? Is it a promotional website, a social platform, or an independent website…)

2. Find high-quality resources (after determining the channel of drainage, we need to find high-quality resources on this channel next)

3. Screening resources (there are many resources in each channel, we need to filter the rich resources found)

4. Email communication (confirm cooperation intention and cooperation plan)

The above four stages are the key points where sellers need traffic most in their operations, and off-site is an effective way to solve the traffic dilemma. I hope sellers and friends can grasp the benefits brought by off-site.