So far, we’ve all heard of twitch and live broadcasting – but did you know that Amazon is involved in live broadcasting now? Amazon live is Amazon’s live shopping platform, where customers can watch the products sold by popular people (influencers) and brand stores on Amazon.
Amazon live is an online shopping channel, and its products are touted and promoted by brands and celebrities. It is different from QVC – Amazon live is a fully interactive platform with real-time chat function, so customers can ask questions and display the product purchase link under the live page, and viewers can click to buy.
Amazon live creator works similar to QVC. The only difference is that it is not broadcast on TV, but broadcast live on Amazon platform. These live videos allow sellers to show off the product they are selling and demonstrate how it can be used in life. What convenience can the product bring to consumers.
In today’s fast-paced era, flexibility and adaptability are the two most important characteristics that sellers must have. As Amazon sellers, we need to constantly adapt and find new ways to market and promote products. Amazon live is a new way to improve communication between customers and sellers.
Live broadcast is a very attractive promotional tool for sellers, providing a unique opportunity for sellers to show your products face-to-face to thousands of potential customers around the world through Amazon live in an advanced and powerful way. This will help to improve the amount of display and brand awareness. To help Amazon sellers’ products gain popularity in front of hundreds of millions of shoppers around the world.
Amazon live creator is an interesting interactive live video. It can not only take advantage of the visual impact of the video, but also have real-time social interaction with shoppers. Customers can buy the featured products in your live broadcast and chat with you during the live broadcast. Customers can easily watch your live broadcast on their mobile computers anytime, anywhere.
Make the product lifelike by showing the selling points of the product in the rotation. Features such as chat and real-time promotions can help you interact with the audience during the live broadcast. In an impulsive mood, customers know that the product can bring convenience to themselves, so they directly click the link to place an order.
Sellers can advertise that only viewers can enjoy your special offer during live broadcast. So the live broadcast discount code must be done well before the broadcast. Make customers feel that they have taken advantage, even if the product is not urgently needed, customers will buy it.
Amazon live provides a new traffic entrance, and the live playback will be permanently retained in the live square. Amazon’s live replay will randomly appear in the live square of every customer watching the live broadcast. Your live playback can be displayed in front of hundreds or even thousands of potential customers anytime and anywhere, so as to provide you and your products with a new window discovered by consumers.
This is the fact that the brand affects the overall sales of any product. There are many ways to gain brand awareness. The way of live broadcasting can also bring such an effect. In the live broadcast, you mentioned the scale, years and history of your brand (you can exaggerate if you are a new brand). Let customers know your brand page and lay a foundation for future brand new product sales.
During the live broadcast, some small benefits can be used to guide customers to pay attention to you. So that you can receive notification every time you go live. In this way, you can not only promote new brands, but also add more followers to existing brands.
An important reminder is that brand registration is required to open a live broadcast on Amazon, which may incur a separate fee.
Customers without brand registration can log in to your store for live broadcasting with a red man account. Because those that can be broadcast live on Amazon must meet the following three conditions
1. Red man (influencer) joined the Amazon influencer program
2. Amazon sellers with brand registration
3 Amazon sellers approved by Amazon store
Amazon sellers can broadcast live on Amazon anytime, anywhere, at your convenience! You don’t need to set a timetable for going online on Amazon. But I suggest you look at the time when your customers go online most in the background of the seller. Live broadcasting online during the period with the most customers is expected to bring more transformation.
These are some of the benefits of Amazon live that I have sorted out for you. Now Amazon sellers in the bottleneck period can try the new sales method of live broadcasting with goods. After all, it is profitable without harm. Doing well can bring a lot of traffic and benefits to the store. It is also possible to sell and clear the inventory.