Everyone knows that Amazon is a platform where products are king. As long as our products are good, Amazon will push traffic to us. As a novice seller, how to help Amazon stores get traffic? Today Saihu ERP will give sellers a few method to obtain traffic.

1. Organic Search

As the name suggests, natural traffic is to attract buyers through Amazon’s own content such as keywords, sales, praise, and clicks. Therefore, when there is no traffic, we can start with the SEO of the product and optimize the content of the product to achieve our promotion. ranking effect.

Find the right keywords. Optimize the keyword layout from the product, adjust the keyword density, the more it fits the user's search logic, and after the product sales and praise increase, the natural ranking will rise, and the natural search traffic will increase.

However, for novice sellers, it is still not recommended to follow the trend blindly, choose popular keywords as soon as they come up, and if the product foundation is not perfect, it is recommended to find keywords that are suitable for their products. Sellers continue to optimize and update step by step, so that the natural ranking will be higher.

2. Ad search

At present, Amazon’s most common advertisements are PPC and CPC advertisements. Amazon’s advertisements can achieve a fast ranking effect. In the final analysis, it is actually spending money to buy traffic. This effect is the fastest, but the speed of spending money is also relatively fast. , so the key to making advertising easier is how to set keywords. The people who are targeted by keywords are all accurate people, and invalid traffic is rejected. Here, sellers need to pay attention to several points when placing advertisements. Precise words, buy drainage words at low prices, put in precise core words and expand popular long-tail words, so that every money invested can be effective and bring about conversion.

3. Associated traffic

Correlation traffic is actually system recommendation, and the core is big data algorithm. Each user's preferences are different, and each user's tags are also different. Amazon will give effective recommendations to sellers and prompt them to place orders. Therefore, sellers can use surrounding traffic to attract traffic, and doing this well can greatly increase sales.

For example, shoes will recommend socks, or if you like to buy a certain product, you will recommend some new products for selection. Related traffic is mainly related to similar items in categories. Previous purchases, previous searches, and previous similar products can only be recommended.

4.Deals traffic

Deals traffic is a must for Amazon sellers. This part of the traffic is very objective. If it is handled properly, a hot product can be sold in minutes. Common channels to obtain Deals include promotions, flash sales, clearance, etc. It is difficult for novices to obtain the early traffic of Amazon’s Prime Day, and the results of the operation are often unsatisfactory.

5. Spike activity

The Amazon platform will support the products of the merchants who settle in. Sellers still need to focus on creating high-quality products. For flash sales and sweepstakes, you can go to the Amazon background to apply for participation, but to participate in the event, you need to meet Amazon’s requirements. The conditions of the platform, such as the need to meet the evaluation of more than 4 stars, the event price must be discounted, and the need to use FBA for delivery, etc.

6. Off-site promotion and drainage

When it comes to off-site promotion, most people’s first reaction is Facebook, YouTube, Twitter, Instagram, Pinterest and Google Adwords.

This is indeed true, but it is difficult for new sellers to eat this part of the traffic. Directly smashing advertisements is the worst strategy for off-site drainage. The cost is high and the conversion rate is not guaranteed.

For sellers who are new to Amazon, they will encounter a lot of difficulties. The financial pressure and operational requirements are relatively high. In the supply mode, a large number of products are uploaded in the early stage, and the consideration wins. In the middle, it is harmful to the product, and it is half-quality. When we are familiar with Amazon, understand Amazon, and know how to operate, we can slowly turn it into a high-quality product.

In the end, Xiaohu wants to say that Amazon itself regards products as the king, and the product is the most important thing. How to optimize its products is the most important thing. Through advertising and other methods to attract traffic, the final product needs to be undertaken. Products and services are in place, this is what every Amazon seller needs to pay attention to.