As the world's largest cross-border e-commerce platform, Amazon has become the first choice for everyone to do cross-border e-commerce. On the Amazon platform, co-selling is an officially permitted way of selling, but for newbies, co-selling may not be familiar to you.

What is hijacking? Simply put, hijacking is imitation, copying your listing, copying your product, and selling the same thing as you.

Obviously, in this case, it is easy to steal your traffic. If your products are sold by others, the sales will naturally get worse and worse. Buyers are shopping for the same products, and they will not buy your home. product.

If the quality of the product is not good, it will still be counted on your account. You said, it was inexplicably squeezed out and you don't know.

And, often during Amazon events or festivals, it’s hard to wait for the opportunity to make a lot of money.

As a result of such a happy thing, it is easy to be frustrated by these swindlers, and your products are sold by others. Can you just stand by and watch?

The principle of Amazon co-selling: co-selling is actually an act of sharing an interface.

For self-built sellers, the mention of hijacking is simply disgusting and gnashing of teeth. Because the lisitng I created was occupied by others, it felt as if the cabbage I planted by myself was taken away by a pig.

Regarding hijacking, we need to have two mentalities:

First, as a seller, especially as a new seller, it is not particularly recommended that you go to other sellers' listings, because you never know which order or title will come first. What a novice seller needs is not blind radicalism or blind optimism. What needs to be done is to be cautious, that is, to do things that conform to the rules or requirements of the platform, and at the same time, do not offend other sellers.

Second, the same seller, accepting the situation that the phenomenon of hijacking will continue to exist at present or in the future, however, when your product listing is hijacked, you must maintain a clear-cut position. Whether you have registered a trademark or brand record, you must resolutely drive it away, because only if you have a clear position and are determined to drive away the hobbyist, you will not attract more hobbyists.

How to deal with the hijacking of Amazon product listing?

1. Write a letter to warn the other party

When our listing is hijacked, and competitors use hijacking to sell the same product, and take advantage of the price advantage to grab the golden shopping cart of the product. Then, we can find the sellers who should sell with them, and then send a warning letter to the sellers who sell with them, telling them that they are the original creators of the listing, warning them that their actions have caused losses and violated relevant policies.

This way, some competitors don't care about the warning letter, so we can deal with it in other ways, like Amazon's complaint, as long as the other party has no brand or trademark, then the product will be frozen.

2. Use your buyer's account to take pictures of his goods

That is, use your own seller account to take a large area of ​​his goods, and then tell the goods that they are not right, that is, compare their products with yours, record the photos and details of the products, and then you can use the buyer as a buyer. identity, "Report A problem" to report the product to Amazon as a fake, which is another way to report hoaxes to Amazon according to Amazon's counterfeiting policy. Get your friends to buy counterfeit products and file an A to Z complaint with Amazon.

Often walking by the river, how can there not be wet shoes. If you sell other people's products, but the product details do not match the products being sold, once an authorized merchant, a brand-registered merchant, or a buyer complains, your account may face the risk of being restricted or blocked.

1. Follow the sale of vaccines:

① Register the trademark, and then go to Amazon for filing, and the filing successfully cooperates with the test buy to file a complaint.

② Match the listing for sales, give gifts, stick product labels or change product packaging methods.

③ The product itself and the packaging have a Logo, and use the packaging accessories diagram in the Listing picture.

④ Occasionally modify the Listing, and indicate "XXXX is registered Trademark by XXXXX" in the selling point and description

Therefore, sellers are still psychologically prepared and take measures to prevent co-selling. I hope that brothers and sisters who are new to Amazon will work together to make their stores better and better!

Branding has become a major trend, and Amazon has spared no effort to promote it. Whether it is the launch of various plans or functions, brand sellers are given priority and exclusive access. Therefore, the family should be mentally prepared and take measures to prevent co-selling. First, you must complete the brand registration and become a brand seller. I hope that the brothers and sisters who are new to Amazon will work together to strive to manage their stores better and better. !