Amazon's year-end peak season is about to start, how can Amazon sellers miss this good opportunity? What should Amazon sellers do in advance if they want to stand out in the peak season, maximize profits, and create popular products?
1. Prepare the product in advance.
The order should be large, and good selection of products is the key. Sellers can refer to recent popular products, conduct a comprehensive evaluation, and stock up in advance.
In terms of product selection, sellers should choose products that meet local market conditions and consumer needs, and combine supply chain and logistics distribution capabilities to select suitable hot-selling products for stocking.
2. Develop a marketing plan.
Sellers now need to make promotion plans and arrangements, and it is best to formulate a reasonable scientific promotion plan in advance according to the event time. For example, when to carry out site advertising promotion, how to plan advertising budget, product stocking quantity and purchase time, etc., each link must be planned in advance.
3. Optimize the list.
After selecting a good product, the seller needs to optimize the listing to achieve the best state. Every detail such as images, titles, five-point descriptions, Q&A, etc. must be optimized to ensure that product pages are presented to customers in the best possible state. Failure to optimize the listing will lead to a decrease in the click rate and conversion rate of the product, and ultimately cause losses to the seller.
So, how should sellers optimize their listings?
Product title and five-point description:
The title of the product is directly related to whether consumers can find the product. The title should not be too long and the keywords should be clear.
When writing a five-point description, pay attention to a concise subtitle first, then expand the description to highlight the product’s features and selling points. Use short, keyword-rich sentences to describe the title as much as possible to attract users.
Pictures have a huge impact on purchases. The main and sub-image design of the product must meet the requirements of Amazon's image, highlight the product highlights, the clearer the better. The thematic background must be pure white, the proportion of the picture is about 85%, and the ratio of landscape to portrait is 1:1.3. The best visual effect can be obtained on Amazon's website. The images presented here allow the buyer to remember the product and all the product data.
Product Q&A is an important part of listing optimization, and it is also very helpful to improve conversion rates. Appropriately increase the number of questions and answers, increase customers' understanding of the product, and improve the activity of the product. Through this part of the optimization, the effect of reducing negative reviews can be achieved.
4. Store promotions.
On-site and off-site marketing is also very necessary.
Once again, I remind sellers that in addition to setting CPC automatic advertisements and manual advertisements on the website, you can also set promotion-related promotions and promotion discount settings. In particular, the setting of affiliate marketing can have a great relationship with the traffic in the store to a certain extent, which will bring additional orders and improve the natural ranking and weight.
Use advertisements to attract traffic, and use the method of evaluating self-supporting accounts to make up orders to increase sales and maintain rankings. Appears as follows:
First of all, the self-supporting account mentioned here is not a machine brush. It automatically registers for browsing, placing an order, and commenting through a script. This is easily judged as an operation comment by Amazon's big data detection indiscriminate operation. The self-supporting account mentioned next is to browse and place orders through the camouflage of equipment and the establishment of foreign IP through manual registration and simulated real operations. It is a relatively controllable way of evaluation, which is manifested in several aspects:
One: You can control the time and number of evaluations by yourself, and you can evaluate your listing anytime and anywhere to increase the weight.
2: Saving evaluation costs, low account costs, and first-hand resources (foreign email addresses, addresses, mobile phone numbers, student memberships) add up to less than 6 yuan, which is more than enough to pay high commissions
Three: The quality of the accounts you raise is relatively controllable, the IP you use is also pure IP, and you will not place orders in large quantities, nor will you use duplicate resources. Such as IP, delivery address, etc., you know what you are.
There are also some environmental solutions that have been risk-controlled. For example, there are many kinds of account raising systems, including mobile phone account raising, VPS, a bird, virtual machine, simulator, cloud phone, mobile phone solution, etc. on the market, basically all Tested. Either the security cannot be guaranteed, and the order is often cut off and the account is blocked, or the cost is too high and the efficiency is too low. Now the monthly cost of raising an account for an account has been reduced to about 6 yuan, both efficiency and security. be improved.
The self-supporting account evaluation can increase sales. First, the self-supporting account evaluation can improve the weight and ranking of the product, thereby increasing sales and conversions. Second, the number of product evaluations is controlled by oneself, which is safe and controllable. Third, it can be used as an auxiliary tool for clearing inventory of seasonal products or overstocked products, which can save the operating cost of clearing inventory and evaluation. Finally, if it is sold or spoofed in the operation, the self-supporting account can also be used as a powerful counterattack tool.