In fact, the level of competition on the Amazon platform is still very fierce, so sellers need to choose attractive products, and at the same time they need to do a good job in marketing operations. Today I bring an article to share some Amazon marketing skills with you!
1. Increase advertising investment
As expected, Amazon Advertising continued to grow and become a significant part of the company's revenue.
Amazon's ad revenue will exceed $31 billion in 2021. That's more than triple its 2018 ad revenue of $10 billion.
Advertising campaigns are a must if you want to be successful on Amazon.
Amazon rewards sales and running Amazon Advertising can get you those sales. Unlike Google Ads where paid ads have no impact on organic placements, Amazon can. You can increase your sales velocity and improve your rankings by investing more in Amazon Advertising.
As competition continues to intensify, so do costs.
The good news is that Amazon is also continuing to refine its advertising platform, giving you more choice and data to improve your advertising cost of sales (ACoS). ACoS is calculated by dividing ad spend by ad revenue and multiplying by 100.
2. Drive more non-Amazon traffic
Amazon dominates the web, and they want to keep it that way. A great way is to get traffic from other websites. That's why Amazon does take into account the traffic that leads to sales from non-Amazon channels like Google and Facebook.
Take advantage of the brand referral bonus program and create external traffic campaigns for your product listings. Whether it's Google Ads, Facebook Ads, or any other type of activity to drive traffic, you can set yourself up to earn commissions from Amazon and, if done right, get higher organic listings for your products.
3. Use Amazon Coupon in Amazon Advertising
Everyone loves discounts and deals. You can leverage both of these psychological triggers by running coupons for your Sponsored Products ads.
Sponsored Product Ads allow your product to appear in search results for a specific term.
When you run coupons at the same time, searchers can see that your products are discounted. Not only does this help get click-through rates from search results, but it can also lead to higher conversion rates—both key metrics for the success of Amazon’s marketing strategy.
In many cases, it's not even the number of coupons that makes the difference, just having one is enough.
Even if you can't offer coupons with ads and make a sustainable profit from sales, you should still think about it for a while. The improved ranking could lead to higher sales after the entire ad blitz.
However, be vigilant as you will never operate in silos. Competitors will always chase your market share.
When making a product, you must consider clearly what is the biggest advantage of your product in the market, and what is the difference between you and other products? This must be clarified.
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