Xiaobai 's first question when doing an Amazon review is, what is an Amazon review?
Why do Amazon reviews , and what's the point of doing Amazon reviews?
Let ’s first understand what is Amazon evaluation; just from the word evaluation, it means testing evaluation
The Amazon evaluation is the principle of stressing and testing the truth . Amazon evaluation merchants need to send the products to users for free through normal delivery through Amazon's own warehousing.
Wait until the user has experienced the real experience before uploading the evaluation , so the Amazon evaluation is also called the real evaluation . In the past , there was no commission for the Amazon evaluation , and the merchants would give the product to the user for free . Professionalization , there are many evaluation studios
The evaluation of the Amazon platform is different from the domestic SD . In China, SD merchants will not ship to you . Even if some merchants choose to ship, they will only use the third-party express cooperating with themselves . At this time, the merchants You can choose to empty the package or replace it with other gadgets . It is not feasible to do Amazon's evaluation . As a seller on the Amazon platform , you must first pay sufficient margin and storage fees to Amazon, which means that Amazon's third-party sellers The product must first be shipped to Amazon's own storage site in advance, checked and stored in the warehouse, and then after the order is generated, the delivery will proceed logically.
That is to say, Amazon is delivering the goods itself, not the seller , so the evaluation must be the real evaluation data . For the product , you can see and touch the real goods , and the feeling and experience must be very impressive .
, what is the meaning of doing Amazon evaluation, we can grasp it from the following points;
Prevent malicious bad reviews from peers and use it to control reviews
Because Amazon reviews sometimes act as a tool for sellers to protect their rights in disguised form
Where there are people, there are rivers and lakes, and shopping malls are like battlefields . A product with good traffic will be displayed in the front , but the cake is only so big, and some people will inevitably feel dissatisfied when you eat the traffic bonus . When encountering such unreasonable colleagues, you can only retaliate with the way of others.
Quickly drain traffic to create explosive styles
Generally, there is no traffic when a new product is just launched. If there is no traffic, there will be no opportunity to show, and no order will appear.
Merchants can’t wait for traffic to fall from the sky in vain, do a few evaluations, and sales will also drive sales . Amazon is an e-commerce that pays special attention to experience , so the weight of evaluation is very high , and peers are in Doing what you don't do and waiting for traffic to be delivered to your door will definitely not work
Provide a way to use the product
Evaluation can attract real buyers by evaluating the way of using the product and its advantages . This is the same as when we shop. It is basically impossible for us to buy a product without evaluation, because we don’t want to be a guinea pig.
With the arrival of the peak season of cross-border e-commerce in the second half of the year, more and more sellers are consulting and evaluating. So what are the advantages of sellers mastering the evaluation technology themselves?The purpose of the seller's own account is that he can evaluate himself at any time. Don't ask for help, and don't worry about the risk of malicious refunds or placing orders with black cards, which will affect your store. The quality of your account is also controlled and maintained by yourself. The weight of a good account is higher than that of a real person, because the real person evaluation account will not pick the product, no matter what order, I will tell you what the self-supporting account needs.
Assess the feasibility of environmental systems and technologies
According to our years of testing, platform risk control is nothing more than the following
Association of underlying hardware parameters (security code, area code, mac and other parameters)
IP problem, whether DNS will jump country, whether webRTC is exposed in China , or blacklists blacklist IP
The success rate of payment cards, because many card heads are risk-controlled, so a credit card provider with the ability to update at any time is required to replace the update at any time.
The method of registering and placing an order , the cycle of raising the account, and how to control and evaluate each link need to be understood to solve the problem . 2. Is the cost more favorable than placing the order to the service provider ? Today, I will introduce the cost in detail to you, mainly as follows. Aspect 1. Buyer account registration information The registration information here refers to the foreign mobile phone number + email address + delivery address required to register the buyer account. The price of a set of information is 3-4 yuan, according to your needs 2. The foreign server server is a fixed cost that must be paid every month, which is used to build the evaluation environment system. According to different configurations, at $10 per month, one server can create unlimited environments 3. Evaluation environment Evaluation environment It is a virtual device used to purchase and place an order. It can be understood as a mobile phone or a computer. The evaluation must be one account, one environment, one IP and one card . 4. There are many types of IP fees, including data center, dynamic, Mobile phones, residences, at present we cooperate with foreign operators to build exclusive residential ip, a single one is 4-8 yuan/unlimited traffic, you can add and use it yourself It is uneven. At present, we have tested a large number of accounts with a high success rate to pay for the card segment. The card opening fee is more than 1$/card, which is the cost of self-supporting account evaluation. The more the platform does, the lower the price. All the resources here Not only Amazon platform can be used, but also applicable to shopee, Lazada, ebay, wish, AliExpress, Ali International Station, mercari, Walmart, wayfair, Dunhuang, Tik Tok and other platforms . About 12 yuan, the cost of the follow-up account maintenance is only the cost of the server and IP. After the system analysis of the cost of self-support account evaluation, you can estimate according to your own needs, as long as the software and hardware strength of the evaluation pass the test, in the comparison Service providers are not only security, but also cost savings